In this role you drive product messaging and go-to-market initiatives for ADP’s international division. You’ll collaborate with product, sales, and marketing teams to craft compelling value stories and enable sales with effective materials. You’ll analyze performance, inform strategy with data, and amplify ADP’s thought leadership across channels. Your work helps expand adoption, build brand equity, and contribute to integral revenue growth.
Responsabilidades
- Develop messaging and content that communicates product value to target audiences
- Create sales enablement materials and train sales teams
- Collaborate with cross-functional stakeholders to ensure consistent product messaging
- Manage multiple priorities and communicate status to stakeholders
- Launch and promote products via go-to-market campaigns, collateral, and events/webinars
- Analyze asset performance and use data to optimize strategies
- Capture customer and partner use cases into compelling content (case studies, blogs, press releases)
- Evangelize ADP’s value proposition with customers, partners, press, and social media
- Conduct market research to inform positioning and marketing strategies
Requisitos principales
- Bachelor in Marketing, Business, Computer Science or related field; MBA or Master’s preferred
- Minimum 1 year of product marketing experience in enterprise B2B or SaaS
- Experience in Human Capital Management (HCM) is a key competency
- Strong understanding of product marketing: research, segmentation, positioning, messaging and branding
- Excellent written and verbal communication skills; strong presentation skills
- Analytical skills with ability to translate data into value-based messaging
- Proven collaboration with cross-functional teams including product, sales, and design
- Proficiency with CRM, marketing automation and BI tools
- Ability to manage multiple projects in a fast-paced environment
- Capable of traveling across regions
- collaboration
- communication
- creativity
- Salesforce
- Microsoft 365
- Google Analytics
📌 Product Marketing Manager - Global Solutions - ADP - Automatic Data Processing (Barcelona)
🏢 Adp - Automatic Data Processing
📍 Barcelona
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