Paid Media Specialist Req ID#: ES

Job Description
Foundever is a integral leader in customer experience (CX), operating in 45+ countries with over 170,000 employees delivering exceptional service for the world's most recognised brands. As a top-4 global BPO provider with USD 3.6bn in annual revenue, Foundever combines deep human expertise with cutting-edge technology — including AI, automation, and GenAI-powered CX — to drive measurable outcomes for clients across every sector. You'll run paid media as a strategic lever to build access and generate pipeline across complex, committee-based B2B accounts. You won't be optimizing for MQL volume
- you'll be optimizing for reaching the right buying groups, sparking qualified conversations, and driving measurable pipeline impact. Develop and execute B2B paid media strategies across: Translate ICP definitions, account scoring, and intent data into smart targeting frameworks Advise on budget allocation and own bidding strategy, audience segmentation, and creative testing Lead campaign ideation, channel planning, activation, and optimization Continuously refine campaigns based on performance and revenue signals Ensure paid media integrates seamlessly into broader ABM programs Reports
- Account reach and buying-group engagement, Pipeline sourced and influenced, Cost efficiency and ROI and Campaign performance by segment and region.



Translate data into actionable insights and optimization plans Share results and recommendations with revenue marketing and regional leadership Regional Marketing Heads Marketing Operations Content & Creative teams 3–6+ years managing B2B paid media in enterprise or complex sales environments ~ Strong hands‐on expertise with LinkedIn and Google Ads ~ Experience with Influ2 or person‐based advertising preferred ~ Exposure to ABM platforms, intent data, and account‐based targeting strategies Experience running structured testing and experimentation frameworksComfortable managing budgets and making data‐driven investment decisions Collaborative and proactive across marketing and sales teams In our Revenue Marketing team, paid media isn't a volume engine
- it's a precision growth lever. Done well, it increases access to priority accounts, supports evaluation conversations, and improves pipeline quality. Opportunity to work on cutting-edge AI technologies that will be game‐changers for our business. Continuous learning and development opportunities in a dynamic, remote work environment. A supportive team culture with opportunities for occasional travel for training and industry events. Job Segment: Advertising, BPO, Social Media, Media, Operations, Marketing #

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