Overview
In this role you will translate global Home Solutions marketing and country strategies into local Mar Com plans to grow brand awareness and qualified leads. You will bridge global direction with local needs, shaping campaigns for homeowners, installers, and channel partners. You will drive integrated campaigns across digital, events, PR, and content to strengthen Home Solutions positioning and impact the commercial pipeline. You will work closely with cross-functional teams to launch hero offers and optimize ROI, contributing to Schneider Electric’s sustainability mission. This is an opportunity to lead market-ready storytelling that connects technology with everyday energy management.
Compensaciones / Beneficios
flexible schedule
Holy Pack vacation days
Floating Holidays
Sabbatical Pack (unpaid leave up to 2 months)
Global Family Leave Policy
Wellbeing platform Wellwo Responsabilidades
Translate strategies into local Mar Com plans for new residential, renovation, and channel priorities
Define the annual Mar Com calendar and plan launches, campaigns, and market moments
Adapt integral Home Solutions messaging to local market needs with cultural relevance
Develop audience insights to sharpen targeting and value propositions
Plan and execute integrated campaigns across digital, events, PR, content, social, email, and POS
Localize assets from global teams for country deployment (launch kits, installer toolkits, homeowner content)
Activate channel partners through co-marketing, campaigns, and in-store/online visibility




Engage trade through installer programs and live demos to position electricians as home energy experts
Manage agencies and vendors to ensure on-time, on-brief, on-budget delivery
Design demand generation programs with Sales to generate qualified leads and nurture them through the funnel
Track Mar Com impact on pipeline, sell-out, and revenue; report on lead quality and conversion
Define and monitor KPIs (reach, engagement, opt-ins, CPL, sell-out, ROI) and translate insights into actions
Provide performance reporting to country leadership and Global Home Solutions Marketing stakeholders Requisitos principales
3–5 years of marketing and communications experience
Experience in residential, smart home, consumer electronics, construction, or energy markets is a plus
Hands-on integrated marketing across digital, events, PR, content, social, email, and channel/retail marketing
Familiarity with marketing automation, CRM, and analytics tools (Marketo, Salesforce, Google Analytics, Tableau)
Content creation and storytelling for diverse audiences and channels
Strong project management and budget management skills
Collaborative, influential in a matrix organization with global and local teams
Curious mindset, eager to learn, and capable of challenging the status quo
Languages: fluent in Spanish and English; Portuguese a plus
Bachelor in Marketing, Communications, or Business
Knowledge of home solutions market and energy management is advantageous collaboration
empathy and active listening
communication and storytelling
marketing automation (Marketo)
CRM (Salesforce)
Google Analytics

📌 Home Solutions Marketing & Communications Business Partner (Barcelona)
🏢 Schneider Electric
📍 Barcelona