Overview
In this role you will lead CRM and email campaigns for the EMEA region from Barcelona, delivering BAU and promotional emails across 15+ markets and languages. You will own audience segmentation, build and test campaigns, and ensure quality across multiple stakeholders. You will contribute to a scalable multilingual content library and leverage AI tools to optimise content. This position offers cross-market impact within a multicultural, fast-paced environment.
Compensaciones / Incentivos
Permanent contract
Salary range: 35000 – 40000 based on experience
Medical Insurance & Life Insurance after 6 months
Multicultural environment in Barcelona World Trade Centre
Remote work up to 4 days a week
Car Rental Discounts Responsabilidades
Build, test and deploy BAU and promotional email campaigns
Own the EMEA campaign calendar across 15+ markets and languages
Develop and manage audience segmentation and personalised communications
Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns
Coordinate campaign approvals with local market, Brand, Legal and Compliance teams
Support A/B testing,



uplift analysis and campaign optimisation
Monitor campaign performance, engagement, conversion and deliverability
Troubleshoot campaign builds and maintain high QA standards
Support the development of a scalable, compliant multilingual content library, including the use of AI tools
Work with JIRA, Litmus and other CRM campaign tools
Share knowledge and best practices across the wider EMEA CRM team Requisitos principales
Around 5 years of CRM / email marketing experience
Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze, SAP Emarsys)
Hands-on experience with AMPscript, Liquid or Javascript
Experience working with Dynamic Content and Data Extensions
Strong knowledge of audience segmentation
Excellent English and Spanish communication skills
Strong attention to detail and a solid QA mindset
Experience working with multiple stakeholders and international markets strong communication
attention to detail
stakeholder management
Salesforce Marketing Cloud
AMPscript
Liquid

📌 Crm Senior Specialist (Barcelona)
🏢 Avis Budget Group
📍 Barcelona