Overview
You will drive data-driven insights for online marketing, shaping measurement frameworks and cross‑functional analyses to optimize performance for a global travel platform. In this hybrid role in Barcelona, you’ll lead analytical projects, partner with media teams, and advocate evidence-based decisions that impact marketing strategy. You’ll balance rigorous analysis with real-world constraints while leveraging AI-enabled tools to enhance reporting and experimentation. This position offers growth, a collaborative culture, and opportunity to scale measurement across multiple brands and channels.
Compensaciones / Ventajas
Prime Plus membership
competitive salary and benefits package
flexible benefits and bonuses
birthday day off
relocation support
equipment lifecycle program Responsabilidades
Partner with media stakeholders to align measurement with business objectives and improve decision-making
Lead end-to-end analytical projects from problem framing to insights delivery and stakeholder communication
Present evidence-based recommendations with business impact, trade-offs, risks and limitations, driving adoption
Identify and propose new analytical projects, experiments and optimization initiatives
Oversee cross-platform test-and-learn design and implementation
Develop measurement plans and analytical frameworks to evaluate marketing investments




Collaborate with Data Engineering to improve data quality, reliability, and enable new reporting views/datasets
Collaborate with Tracking and Data Activation teams to improve data availability and usability across platforms Requisitos principales
8+ years of experience in Marketing Analytics
Strong SQL skills for complex queries on large datasets
Strong Python skills for data processing, analysis, automation and visualization
Experience designing complex analytical projects from problem definition to business recommendation
Strong analytics knowledge and ability to apply appropriate methodologies
Experience with experimentation and causal measurement methods (A/B testing, incrementality, causal inference)
Ability to identify patterns and optimization opportunities in large datasets
Experience communicating findings to senior stakeholders and influencing strategy
Ability to own complex analytical initiatives involving multiple stakeholders
Experience with marketing platforms and tools (e.g., Google Ads, Apple Search Ads, You Tube, Meta, Tik Tok) and tools like GA4, Appsflyer, App Tweak is beneficial Speak up with disruptive solutions
Proactive in exploring new analytical opportunities
Strong communication with senior stakeholders
SQL
Python
A/B testing / experimental design

📌 Online Marketing Lead Analyst (Barcelona)
🏢 Edreams
📍 Barcelona