Overview
In this role you lead the adoption and implementation of AI-enabled CRM capabilities across AXA’s entities, acting as the senior CRM expert guiding business and IT stakeholders. You shape the adoption roadmap for Salesforce AI features across Sales Cloud, Service Cloud, Marketing Cloud, and related components, ensuring scalable, compliant deployments. You drive solution design, data governance, and value realization while mentoring CRM professionals and aligning initiatives with risk and regulatory controls. You will partner with global teams to deliver measurable business impact through AI-enabled customer engagement.
Compensaciones / Ventajas
diversity & inclusion commitment
global, culturally diverse team
equal opportunities in employment Responsabilidades
Define and communicate adoption roadmap for Salesforce AI across Clouds
Lead end-to-end AI-enabled CRM delivery (requirements, design, config, data migration, integrations, testing, go-live, optimization)
Guide target architecture, data quality, governance, security, privacy, and regulatory compliance
Design scalable CRM AI assets (data models, automation, components, dashboards) with IT and vendors




Provide functional leadership and ensure consistency across CRM initiatives
Monitor adoption, KPIs, ROI, and implement corrective actions when needed Requisitos principales
7+ years of Salesforce experience with enterprise-scale, multi-entity CRM implementations in international contexts
3+ years with Salesforce AI capabilities (Einstein, Agentforce, or similar)
Experience as senior expert, solution lead, or trusted advisor in CRM transformation
Deep Salesforce ecosystem knowledge (Sales Cloud, Service Cloud, Marketing Cloud) with AI capabilities
Strong integrations and data architecture skills; governance and security awareness
Dev Ops and release management understanding
Excellent stakeholder management and leadership at senior levels Senior leadership and influence without formal authority
Strategic thinking with pragmatic execution
Excellent communication and stakeholder management
Salesforce ecosystem expertise (Sales Cloud, Service Cloud, Marketing Cloud)
Einstein AI and Agentforce capabilities
AI-enabled CRM design and process automation

📌 Crm Lead Expert (Barcelona)
🏢 Axa Group
📍 Barcelona