Overview
In this role you drive product messaging and go-to-market initiatives for ADP’s international division. You’ll collaborate with product, sales, and marketing teams to craft compelling value stories and enable sales with effective materials. You’ll analyze performance, inform strategy with data, and amplify ADP’s thought leadership across channels. Your work helps expand adoption, build brand equity, and contribute to integral revenue growth.
Responsabilidades
Develop messaging and content that communicates product value to target audiences
Create sales enablement materials and train sales teams
Collaborate with cross-functional stakeholders to ensure consistent product messaging
Manage multiple priorities and communicate status to stakeholders
Launch and promote products via go-to-market campaigns, collateral, and events/webinars
Analyze asset performance and use data to optimize strategies
Capture customer and partner use cases into compelling content (case studies, blogs, press releases)
Evangelize ADP’s value proposition with customers, partners, press, and social media




Conduct market research to inform positioning and marketing strategies Requisitos principales
Bachelor in Marketing, Business, Computer Science or related field; MBA or Master’s preferred
Minimum 1 year of product marketing experience in enterprise B2 B or Saa S
Experience in Human Capital Management (HCM) is a key competency
Strong understanding of product marketing: research, segmentation, positioning, messaging and branding
Excellent written and verbal communication skills; strong presentation skills
Analytical skills with ability to translate data into value-based messaging
Proven collaboration with cross-functional teams including product, sales, and design
Proficiency with CRM, marketing automation and BI tools
Ability to manage multiple projects in a fast-paced environment
Capable of traveling across regions collaboration
communication
creativity
Salesforce
Microsoft 365
Google Analytics

📌 Product Marketing Manager - Global Solutions (Barcelona)
🏢 Adp - Automatic Data Processing
📍 Barcelona