OverviewYou will drive data-driven insights for online marketing, shaping measurement frameworks and cross‑functional analyses to optimize performance for a integral travel platform. In this hybrid role in Barcelona, you’ll lead analytical projects, partner with media teams, and advocate evidence-based decisions that impact marketing strategy. You’ll balance rigorous analysis with real-world constraints while leveraging AI-enabled tools to enhance reporting and experimentation. This position offers growth, a collaborative culture, and opportunity to scale measurement across multiple brands and channels.Compensaciones / BeneficiosPrime Plus membershipcompetitive salary and benefits packageflexible benefits and bonusesbirthday day offrelocation supportequipment lifecycle program ResponsabilidadesPartner with media stakeholders to align measurement with business objectives and improve decision-makingLead end-to-end analytical projects from problem framing to insights delivery and stakeholder communicationPresent evidence-based recommendations with business impact, trade-offs, risks and limitations, driving adoptionIdentify and propose new analytical projects,



experiments and optimization initiativesOversee cross-platform test-and-learn design and implementationDevelop measurement plans and analytical frameworks to evaluate marketing investmentsCollaborate with Data Engineering to improve data quality, reliability, and enable new reporting views/datasetsCollaborate with Tracking and Data Activation teams to improve data availability and usability across platforms Requisitos principales8+ years of experience in Marketing AnalyticsStrong SQL skills for complex queries on large datasetsStrong Python skills for data processing, analysis, automation and visualizationExperience designing complex analytical projects from problem definition to business recommendationStrong analytics knowledge and ability to apply appropriate methodologiesExperience with experimentation and causal measurement methods (A/B testing, incrementality, causal inference)Ability to identify patterns and optimization opportunities in large datasetsExperience communicating findings to senior stakeholders and influencing strategyAbility to own complex analytical initiatives involving multiple stakeholdersExperience with marketing platforms and tools (e.G., Google Ads, Apple Search Ads, You Tube, Meta, Tik Tok) and tools like GA4, Appsflyer, App Tweak is beneficial Speak up with disruptive solutionsProactive in exploring new analytical opportunitiesStrong communication with senior stakeholdersSQLPythonA/B testing / experimental design

📌 Online Marketing Lead Analyst (Barcelona)
🏢 Edreams
📍 Barcelona