OverviewIn this role you drive product messaging and go-to-market initiatives for ADP’s international division. You’ll collaborate with product, sales, and marketing teams to craft compelling value stories and enable sales with effective materials. You’ll analyze performance, inform strategy with data, and amplify ADP’s thought leadership across channels. Your work helps expand adoption, build brand equity, and contribute to general revenue growth.ResponsabilidadesDevelop messaging and content that communicates product value to target audiencesCreate sales enablement materials and train sales teamsCollaborate with cross-functional stakeholders to ensure consistent product messagingManage multiple priorities and communicate status to stakeholdersLaunch and promote products via go-to-market campaigns, collateral, and events/webinarsAnalyze asset performance and use data to optimize strategiesCapture customer and partner use cases into compelling content (case studies, blogs, press releases)Evangelize ADP’s value proposition with customers, partners, press,



and social mediaConduct market research to inform positioning and marketing strategies Requisitos principalesBachelor in Marketing, Business, Computer Science or related field;

MBA or Master’s preferredMinimum 1 year of product marketing experience in enterprise B2 B or Saa SExperience in Human Capital Management (HCM) is a key competencyStrong understanding of product marketing: research, segmentation, positioning, messaging and brandingExcellent written and verbal communication skills;

strong presentation skillsAnalytical skills with ability to translate data into value-based messagingProven collaboration with cross-functional teams including product, sales, and designProficiency with CRM, marketing automation and BI toolsAbility to manage multiple projects in a fast-paced environmentCapable of traveling across regions collaborationcommunicationcreativitySalesforceMicrosoft 365Google Analytics

📌 Product Marketing Manager - Global Solutions (Barcelona)
🏢 Adp - Automatic Data Processing
📍 Barcelona