OverviewIn this role you will translate integral Home Solutions marketing and country strategies into local Mar Com plans to grow brand awareness and qualified leads. You will bridge global direction with local needs, shaping campaigns for homeowners, installers, and channel partners. You will drive integrated campaigns across digital, events, PR, and content to strengthen Home Solutions positioning and impact the commercial pipeline. You will work closely with cross-functional teams to launch hero offers and optimize ROI, contributing to Schneider Electric’s sustainability mission. This is an opportunity to lead market-ready storytelling that connects technology with everyday energy management.Compensaciones / Beneficiosflexible scheduleHoly Pack vacation daysFloating HolidaysSabbatical Pack (unpaid leave up to 2 months)Global Family Leave PolicyWellbeing platform Wellwo ResponsabilidadesTranslate strategies into local Mar Com plans for new residential, renovation, and channel prioritiesDefine the annual Mar Com calendar and plan launches, campaigns, and market momentsAdapt global Home Solutions messaging to local market needs with cultural relevanceDevelop audience insights to sharpen targeting and value propositionsPlan and execute integrated campaigns across digital, events, PR, content, social, email, and POSLocalize assets from global teams for country deployment (launch kits, installer toolkits, homeowner content)Activate channel partners through co-marketing, campaigns,



and in-store/online visibilityEngage trade through installer programs and live demos to position electricians as home energy expertsManage agencies and vendors to ensure on-time, on-brief, on-budget deliveryDesign demand generation programs with Sales to generate qualified leads and nurture them through the funnelTrack Mar Com impact on pipeline, sell-out, and revenue;

report on lead quality and conversionDefine and monitor KPIs (reach, engagement, opt-ins, CPL, sell-out, ROI) and translate insights into actionsProvide performance reporting to country leadership and Global Home Solutions Marketing stakeholders Requisitos principales3–5 years of marketing and communications experienceExperience in residential, smart home, consumer electronics, construction, or energy markets is a plusHands-on integrated marketing across digital, events, PR, content, social, email, and channel/retail marketingFamiliarity with marketing automation, CRM, and analytics tools (Marketo, Salesforce, Google Analytics, Tableau)Content creation and storytelling for diverse audiences and channelsStrong project management and budget management skillsCollaborative, influential in a matrix organization with global and local teamsCurious mindset, eager to learn, and capable of challenging the status quoLanguages: fluent in Spanish and English;

Portuguese a plusBachelor in Marketing, Communications, or BusinessKnowledge of home solutions market and energy management is advantageous collaborationempathy and active listeningcommunication and storytellingmarketing automation (Marketo)CRM (Salesforce)Google Analytics

📌 Home Solutions Marketing & Communications Business Partner (Barcelona)
🏢 Schneider Electric
📍 Barcelona