Our partner is looking for a Freelance Creative Lead / Creative Strategist based remotely in Spain. Join a growing, multi-brand environment where creative strategy, performance marketing, and content development come together to drive measurable growth. In this role, you will shape the creative direction of three brands, transforming performance data and audience insights into actionable strategies. You will establish a structured testing framework, define creative priorities, and ensure that high-performing concepts are continuously refined and scaled. Working closely with content creators and performance marketing specialists, you will provide clear creative guidance and maintain high standards across visual execution and messaging. You will also oversee content planning, creative workflows, and resource allocation to make production more proactive and efficient. This is an opportunity to build a scalable creative system, influence brand development, and make a meaningful impact without starting from scratch. Accountabilities: You will lead creative strategy, quality assurance, and content planning across three brands, helping the existing marketing team work more strategically and effectively. Creative Strategy and Testing: Translate performance marketing data, audience insights, and market trends into actionable creative recommendations. Develop and manage a structured testing framework, from strategic hypotheses to measurable learnings.
- Identify new opportunities for creative experimentation and develop concepts that support business and marketing objectives.
- Performance Analysis and Optimization:



Document successful approaches and adapt or scale proven concepts across brands.
- Creative Leadership and Quality Control: Content Planning and Prioritization: Own the content pipeline and creative roadmap, prioritizing work according to business goals, performance insights, and team capacity. Coordinate workloads across brands and establish clear responsibilities, realistic deadlines, and efficient workflows.
- Brand Development: Evolve the creative positioning of established brands while helping refine the creative direction and identity of a developing brand. Ensure content reflects each brand’s distinct audience, tone of voice, and objectives.
- Bring greater structure to ideation, testing, performance evaluation, and iteration. Improve project organization using tools such as Asana and encourage a consistent, reliable creative process.
- Long-Term Content Development: Develop sustainable creative concepts and explore new formats, testimonials, creator content, and community insights to support continued growth beyond individual assets or campaigns.
- Cross-Functional Collaboration: Work closely with content, performance marketing, and the wider marketing team to align creative decisions with business objectives and deliver consistent results.

Requirements:
You are an experienced creative strategist and leader who combines strong creative judgment with a data-driven approach to performance marketing. You can guide creative teams, make confident approval decisions, and turn insights into scalable content strategies.

📌 Freelance Creative Lead (España)
🏢 Jobgether
📍 España