Growth & CRM Marketing Manager This is a hands-on, commercially focused role for someone who knows how to turn an audience into an engaged community
- and an engaged community into measurable revenue. ResponsibilitiesCRM, Email & Automation
* Own the full user database: hygiene, segmentation, deliverability, and GDPR compliance.
* Build automated lifecycle flows — welcome series, FTD conversion, reactivation ladders, win-back — tied to bookmaker and casino offers.
* Design the monetisation strategy for the database: routing the right users to the right operator offers by geo, sport, and behaviour.
* Report on revenue per subscriber, database-attributed FTDs, and flow performance — not just opens and clicks. Community & Gamification
* Level up the community: launch and run a predictions leader board, streaks, points economy, prize shop, and seasonal competitions.
* Own the prediction markets vertical launch from a marketing and engagement standpoint.
* Grow and moderate community channels (on-site, Telegram, WhatsApp, Discord as appropriate). Growth & Authority Building
* Build the brand's authority through interviews, panels, podcasts, and expert content.
* Source and negotiate promotions with athletes, football clubs, tipsters, and influencers — from micro-influencer networks to ambassador deals.
* Drive audience growth in African markets (Nigeria, Kenya, Ghana, South Africa) with mobile-first, community-led tactics.
* Orchestrate social media funnels that feed the database — working with our in-house content team and AI content pipeline rather than producing everything yourself. Requirements




* 3–5+ years in CRM / retention / lifecycle marketing within iGaming (operator retention team, tipster/predictions platform, fantasy sports, or a large logged-in affiliate community).
* Hands‑on ownership of a CRM/automation platform — Optimove, Smartico, Fast Track, Xtremepush, Braze, Customer.io, or equivalent.
* Proven track record monetising a user database: you can talk segments, flows, and revenue numbers from memory.
* Solid understanding of the affiliate model (CPA / rev share) and how content sites convert audiences into depositors.
* Working knowledge of gambling advertising compliance, responsible marketing, and GDPR.
* A builder's mentality — comfortable shipping fast with a small team, freelancers, and AI-assisted content.
* Experience marketing in tier 1 markets (Telegram/WhatsApp communities, mobile money context, local influencer ecosystems).
* Sponsorship or influencer deal‑making experience (athletes, clubs, tipster networks).
* Exposure to prediction markets or prediction games.
* Gamification / loyalty program design experience.
* Podcast, panel, or event production experience.

What we offer
* Diverse career growth opportunities.
* Friendly and supportive colleagues.
* Highly competitive compensation and performance bonuses.
* Attractive “Refer a Friend” bonus program.
* Fully remote work opportunity.
* Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc).
* Paid trainings and work‑related courses.
* Mental health support (psychological sessions, coaching, therapy).
* Monthly virtual teambuilding’s to stay connected and engaged. #J-18808-Ljbffr

📌 Growth & CRM Marketing Manager (Lérida)
🏢 Betpack
📍 Lérida