Appodeal is a dynamic US-based product company with a truly integral presence. We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world. Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space. At Appodeal, we're more than just a company—we're a team united by a common mission: Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors. Our gaming business builds and scales a portfolio of casual, ad-monetized evergreen games (cards, words, puzzles, board games) from Barcelona. We're rebuilding it as an AI-native team: instead of departments and management layers, we work in small squads, and each squad runs like a small studio that owns 1-3 games end to end: product, UA and monetization together. The reporting, coordination and analysis that used to need middle managers are handled by shared data and LTV models, AI agents and automation. Player-coach: sets the standard of a discipline for all squads and makes their expertise easy to reach. A coach is accountable for the standard and for being available, not for other people's numbers or growth. What we need is senior UA judgment available to every squad and one clear UA standard across the portfolio. Eleven of our games run active UA, and UA is the biggest lever on our profit and growth today. In-house (Head of UA): builder and UA Coach. Full-time in Barcelona, 4 days a week in the office. You run UA hands-on for 1-3 games inside one squad and set the UA standard for all squads. Advisor (UA Coach): not employment.



As UA Coach (both formats): Set and keep the UA playbook every squad works to: channel mix, bidding and budget rules, ROAS discipline and when to kill a campaign. Own the creative testing framework, measurement and incrementality, and how we test new networks and DSPs. Make UA expertise easy to reach: regular office hours with squad DRIs and UA specialists, campaign and creative reviews, written playbooks and worked examples, and introductions in the market where they help. Run and optimize UA for 1-3 games yourself, as the reference for how UA is done here. Turn data from our shared LTV and profit models into growth decisions, without a dedicated analyst. Not a head of a UA department: there's no team to manage. 7+ years in mobile user acquisition or growth marketing, including leadership roles, in ad-monetized casual evergreen games. ~ Hands-on experience running and optimizing campaigns across AppLovin, Meta, Google, DSPs and CPI networks. ~ You've scaled mobile games through performance marketing and kept them profitable. ~ Strong creative-driven UA: you've built a creative testing framework and know how to read its results. ~ Strong analytical mindset: you turn data from shared analytics and LTV models into growth decisions and are comfortable without in-house analysts. ~ For the in-house format: ready to relocate to Barcelona and work from our office 4 days a week. Experience scaling games to the top-grossing charts. You choose the format that suits you: full-time in Barcelona or as an advisor. You'll help shape how an AI-native games team works, with small squads that move fast and act on what you bring.

📌 Head of UA (Barcelona)
🏢 Appodeal
📍 Barcelona