Experteer Overview
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In this role you own Guesty’s email and lifecycle marketing program end-to-end, shaping processes, data flows, and deliverability. You will integrate email, Pendo in-product experiences, SMS, and sales sequences to deliver cohesive journeys. You’ll build from a rebuild, optimize databases, and drive measurable conversions through cross-team collaboration. This is a build-and-fix position focused on impact, efficiency, and scalable operations in a fast-growing startup.
Compensaciones / Beneficios
• Own the email and lifecycle program end-to-end (process, data, deliverability, cross-team governance)
• Design and build the infrastructure and processes, not merely execute campaigns
• Orchestrate cross-channel journeys (email, Pendo, SMS, sales sequences) for cohesive experiences
• Identify opportunities to improve conversions, deliverability, and database growth; translate into prioritized projects
• Design and run the end-to-end campaign intake and delivery process across content, design, and ops
• Develop and manage complex HubSpot workflows (trigger logic, segmentation, QA)
• Maintain mailability and database health (deliverability best practices, hygiene, sender reputation,



re-permissioning)
• Measure impact with BI to link engagement to downstream revenue
• Increase efficiency using AI and automation to accelerate repeatable processes
• Collaborate with cross-functional teams and own delivery end-to-end
Responsabilidades
• Deep, hands-on HubSpot expertise (admin-level a strong plus)
• Operations mindset with design of processes, docs, and tooling for efficiency
• Ability to spot opportunities and convert them into actionable projects
• Holistic, cross-channel thinking for unified customer journeys
• Strong communication and stakeholder management; xghoner proactive risk flagging
• Strong business acumen and work ethic; ownership of outcomes
• Campaign operations experience with complex workflows and cross-team coordination
• Solid understanding of email deliverability, mailability, CRM integrations (Salesforce, enrichment, validation)
• Working knowledge of email privacy laws (GDPR required; CAN-SPAM, etc. preferred)
• Lifecycle marketing experience (onboarding, nurture, re-engagement, win-back)
• B2B SaaS marketing experience
• English proficiency with at least 3 years in an English-speaking work setting
Requisitos principales
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📌 Email & Lifecycle Operations Manager (Hubspot) (Barcelona)
🏢 Guesty
📍 Barcelona