Experteer Overview
As Director AI Search and Visibility, you will lead the strategy to maximize content visibility and relevance across traditional and AI-powered search ecosystems. You will shape SEO, GEO, and AI-driven discovery approaches, ensure structured, machine-readable content, and collaborate with cross-functional teams to embed search-optimized design. You will measure AI search presence, drive experimentation, and communicate insights to senior stakeholders, positioning Novartis as a leader in AI search.

Compensaciones / Beneficios
• Define and lead AI Search u0026 SEO strategy across owned and earned channels for traditional and AI-driven discovery platforms
• Establish GEO (Generative Engine Optimization) principles to improve content surfaced by AI systems
• Optimize content structure, tagging, and taxonomy for machine readability and reusability
• Partner with Content, Web, and Omnichannel teams to bake search optimization into content by design
• Define and track AI search visibility metrics including AI-generated presence and search rankings
• Lead experimentation in AI search,



including prompt optimization and structured content frameworks
• Collaborate with Data u0026 Analytics to integrate search insights into omnichannel planning
• Ensure compliance, governance, and brand standards in search and AI activities
• Build internal capability on AI search trends, risks, and opportunities to position Novartis as a leader

Responsabilidades
• 10-12 years of relevant experience in technology development
• Strong experience with search engine optimization
• Experience with Agile delivery models and backlog management
• Strong stakeholder management and communication skills, ability to influence senior leaders
• Proven ability to lead cross-functional teams in global or multi-market environments
• Excellent facilitation and executive-level communication skills and decision driving abilities

Requisitos principales
• insurance plans
• retirement plans
• wellbeing resources
• general recognition programs
• flexible and hybrid working options
• minimum 14 weeks paid parental leave

📌 Director AI Search & Visibility (Barcelona)
🏢 Novartis
📍 Barcelona