Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan, procure, and execute road freight - every day, at the speed the industry demands.

Las cualificaciones, habilidades y toda la experiencia relevante necesaria para este puesto se pueden encontrar en la descripción completa a continuación.

We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected.

In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry.

ABOUT THE ROLE

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- Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.

- Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well.

- Manage supporting agencies, challenge delivery, ensure alignment and control spend.

- Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness.

- Own paid media budget allocation across markets, channels, and funnel stages, optimising spend based on performance and priorities.

- Define the strategic direction and set clear expectations for agency resources.

- Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables.

- Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement.





- Hold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting.

- Provide strategic, data-informed guidance to three internal campaign managers responsible for translating business priorities into major campaigns.

- Occasionally support campaign setup or optimization in partnership with the agency to ensure best practices.

DATA, REPORTING & PERFORMANCE MANAGEMENT

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- Collaborate closely with the Revenue Operations team, which manages data infrastructure, reporting, and integrations, to define key KPIs and co-develop marketing performance dashboards.

- Analyze available marketing data directly from platforms during ongoing build-out of tracking and attribution systems.

- Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact.

- Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data-driven insights.

- Leverage AI-powered tools and automation thoughtfully to enhance campaign performance without compromising strategic control.

WHAT WE LOOK FOR IN YOU

Required

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- 5+ years of hands‑on performance marketing experience (Google, Facebook)



across multiple countries or markets.

- Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals.

- Experience managing external agencies and holding them accountable for results.

- Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining.

- Clear decision‑making skills based on data — but able to act even when full data is not yet available.

- Strong stakeholder and cross‑team communication: clear in reporting, prioritization, and campaign feedback.

- Fluent in English and Spanish (both spoken and written).

Nice to Have

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- Experience in B2B, marketplace, SaaS, or agency background.

- Experience building or managing internal teams.

- Familiarity with AI tools used in campaign optimization, SEO automation, or creative testing.

- Understanding of CRM and full‑funnel lead generation strategies.

- Other European languages (e.g., French, German, Italian) are a plus.

WHAT WE OFFER YOU

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- A competitive salary package, with additional legal benefits focused on your well‑being, work flexibility and career growth.

- Hybrid working model, with no mandatory days to come to the office.

- An international working environment, with over 40 nationalities in the Alpega Team.

- A high‑impact role at the center of growth strategy across multiple geographies.

- Ownership over one of the most business‑critical marketing functions.

- The chance to build and shape the internal performance setup from the ground up.

Alpeg

📌 Senior Manager Digital Marketing (Barcelona)
🏢 Alpega Group
📍 Barcelona