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- Manage brand projects, including the development of clear and actionable media briefs through our integrated media platform, in close collaboration with the Marketing team.

- Proactively identify and develop innovative media opportunities, with a strong focus on Digital Media, new formats, platforms and emerging consumer behaviours.

- Bring a digital-first mindset to media planning, exploring opportunities across Social Media, Online Video, Connected TV and other relevant digital touchpoints, while ensuring the right integration with classical media.

- Integrate the knowlege of local Market enviroment into the local Media activations to get insight and share findings to improve Media campaigns.

- Support the implementation of Marketing Mix Modelling learnings for Spain and integrate relevant insights into media plans to increase the ROI of media investments.

- Keep internal stakeholders informed about Media strategy and priorities, innovation opportunities and relevant developments, as well as key customers when appropriate.

- Collaborate with the e-commerce team to ensure a coherent full-funnel approach, connecting upper- and lower-funnel activities and identifying opportunities across the consumer journey.

- Ensure excellence in the implementation of the action plans defined in the strategy, working closely with Brand Managers and Media team.

- Ensure international golden rules and general media guidelines are appropriately reflected in local plans, and that required dashboards and reports are completed accurately.

Your Tasks

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- Manage brand projects, including the development of clear and actionable media briefs through our integrated media platform, in close collaboration with the Marketing team.

- Proactively identify and develop innovative media opportunities, with a strong focus on Digital Media, new formats, platforms and emerging consumer behaviours.

- Bring a digital-first mindset to media planning, exploring opportunities across Social Media, Online Video, Connected TV and other relevant digital touchpoints, while ensuring the right integration with classical media.

- Integrate the knowlege of local Market enviroment into the local Media activations to get insight and share findings to improve Media campaigns.

- Support the implementation of Marketing Mix Modelling learnings for Spain and integrate relevant insights into media plans to increase the ROI of media investments.

- Keep internal stakeholders informed about Media strategy and priorities, innovation opportunities and relevant developments, as well as key customers when appropriate.

- Collaborate with the e-commerce team to ensure a coherent full-funnel approach, connecting upper- and lower-funnel activities and identifying opportunities across the consumer journey.

- Ensure excellence in the implementation of the action plans defined in the strategy,



working closely with Brand Managers and Media team.

- Ensure international golden rules and global media guidelines are appropriately reflected in local plans, and that required dashboards and reports are completed accurately.

Media Planning & Activation Coordination

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- Act as the key Brand/Marketing counterpart for media-related topics, working closely with the MU Planning Manager and MU Activation Manager to ensure alignment between brand priorities, media strategy and execution.

- Provide clear business priorities, briefs and budget requirements to Media, ensuring consistency with brand objectives and agreed plans and budget.

- Coordinate media campaign requirements internally with Media and Marketing, being involved in the corresponding planning and activation processes with the media agency.

- Monitor media budgets from a brand perspective and within Country budget. Ensure investment allocation and budget landing remain aligned with the approved briefing and brand priorities.

- Be responsable for the whole campaign process from planning to post campaign. Contribute to campaign reviews and post-campaign learnings, incorporating relevant insights into future brand and media briefs.

- Actively challenge existing approaches and bring forward new media ideas, tests and opportunities that can improve consumer engagement and media effectiveness.

Your Profile

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- Solid understanding and hands-on experience across media, Video overall enviroment and platforms, combined with strong expertise and passion for Digital Media.

- Strong knowledge of the digital media ecosystem, particularly Social Media,

📌 Activation Manager Campaigns Cosmetics Spain (Madrid)
🏢 Beiersdorf
📍 Madrid