We’re actively recruiting a Senior CRM Manager as we continue to scale at M-KOPA. Most senior growth hires get one channel and one pod for years. We’ve already helped over 10 million customers access over $2 billion in credit.
You'll take on Digital Lending mid-way through, working directly with one of our strongest performers to understand cash loans end to end, then carry that pod solo for a defined stretch. You'll build real expertise in our two conversion pods first, then move into Lifecycle in the second half of next year, reporting to the Lifecycle CRM Lead once you're there. Cross into Digital Lending. Work directly with the Digital Lending lead, one of our top performers, to understand cash loan growth end to end before taking it on yourself.
Phase 3 : Own Digital Lending. Carry primary responsibility for Digital Lending for a defined period, with the Repeat Phones lead available if you need a second opinion.
In the second half of next year, join the Lifecycle pod full-time, reporting to the Lifecycle CRM Lead. Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap against pod goals
Track funnel performance and flag drop-off points to the pod lead you're supporting
Keep data quality and campaign tracking clean enough that leadership can trust the numbers
Digital Lending: Approval → disbursement rate, digital loan volume, approval quality
WhatsApp, SMS, push, in-app messaging
5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce, with real ownership over what a campaign or a pod achieved, not just involvement in it.
~ Hands‑on fluency in CRM platforms like CleverTap, Braze, or similar,



and comfortable reading a funnel or cohort without translation.
~ Strong enough presence to build trust quickly with senior leads across two different pods.

Fully remote role within UTC -1 to UTC +3 time zones
Professional development programmes and coaching partnerships
Family‑friendly policies and versátil working arrangements
We create financial inclusion for the traditionally excluded through a fair, flexible, customer‑centric financing model. We strive to drive greater inclusion of women, youth, and low‑income communities.
Our technology has created measurable change:
Green: 2.1 million tonnes of CO₂ avoided through clean energy products, with over 127,700 circular economy products provided
At M‑KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on‑the‑job training. Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024, 2025 and 2026), named on CNBC's World’s Top Fintech Companies 2025 & 2026 and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 10 million customers, unlocking $2 billion in cumulative credit for the everyday earners across Africa, in addition to over 10,000 e-bikes financed in Kenya.
Women, minorities, and people with disabilities are strongly encouraged to apply.
M‑KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.
Shortlisting and interviews will take place at any stage during the recruitment process.

📌 CRM Senior Manager (Madrid)
🏢 M-KOPA
📍 Madrid