GEO Specialist
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The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.

KEY RESPONSIBILITIES

GEO Research & Execution

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- Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.

- Support analysis using GEO tools such as Profound, Ahrefs, and more.

- Contribute to AI visibility benchmarking - tracking how clients are cited across LLMs and the AI Search space relative to competitors.

- Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.

On-Site Content Planning & Support

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- Create content plans which support AI citation

- Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.

- Collaborate with writing and strategy teams to ensure content plans are executable and successful

Reddit Strategy

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- Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.

- Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.

- Plan platform-native content that earns upvotes & citation - understanding what Reddit culture demands vs. what traditional marketing assumes.

- Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement,



and branded posts where appropriate.

Performance & Reporting

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- Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.

- Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next.

- Support ongoing testing across content formats, subreddit selection, post framing, and content structure.

Cross-Channel Integration

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- Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.

- Surface audience insights - trending topics, community sentiment, competitive signals - and feed them into client content planning.

- Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.

HOW SUCCESS IS MEASURED

Execution Quality

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- Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1-5 (target ≥4).

- No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work.

Client Satisfaction

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- Client NPS score within 4 weeks of initial strategy delivery (target ≥8).

- QBR question: "How confident are you in the strategic direction?" (1-5, target ≥4.5).

Growth Toward Strategist

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- Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.

- Contribution of at least one reusable internal framework or playbook per quarter.

- Ability to contribute meaningfully to client strategy presentations within 6 months. xghoner

- Showcased presentation confidence & client facing, consultative ability.

Compensation

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- Base salary $50k-60k CAD depending on experience and location

- Variable compensation: team performance bonus and company-wide profit-sharing

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📌 GEO Specialist (España)
🏢 Foundation
📍 España