Overview

In this role you drive RavenPack's digital marketing engine across paid and organic channels to boost visibility, attract leads, and support self-serve growth. You’ll operate hands-on in performance marketing and SEO/AEO, collaborating with sales and product teams to align channels with business goals. The position blends a sales-led and product-led motion to reach both enterprises and individual users. Expect a fast-paced, data-driven environment shaping AI-enabled finance solutions.

Compensaciones / Incentivos

- growth opportunities
- continuous learning
- hybrid work arrangement
- shuttle bus (Málaga)
- diverse international environment
- equal opportunity employer

Responsabilidades

- Plan and run paid campaigns across Search, Social, Programmatic, and video; manage budgets and optimize for KPIs
- Own and optimize the paid media mix from awareness to conversion; conduct A/B and multivariate tests
- Leverage account intent data, product signals, and competitive signals for targeted campaigns including ABM
- Develop and execute SEO/AEO content strategy; optimize on-page and internal linking; build domain authority
- Collaborate with RevOps to ensure proper tagging, tracking,



and measurement against KPIs
- Coordinate with content, product, and social teams to embed SEO/AEO best practices across web properties
- Monitor and analyze competitive landscape in organic and paid search; identify gaps and opportunities
- Integrate paid and organic insights to refine audience segments and keyword strategies
- Translate performance data into budget plans and channel mix narratives

Requisitos principales

- 5+ years in performance marketing; 3+ years in SEO with AEO/GEO exposure
- Experience with multi-channel paid media across 3+ channels; Google Ads and LinkedIn Ads expertise
- Direct experience with both B2B lead generation and PLG/self-serve environments
- Experience structuring content for AI search to earn visibility and citations
- Proficient in GA4, Search Console, and SEO/AEO tools
- Experience with A/B and multivariate testing in performance marketing
- Track record of managing significant budgets and optimizing for business metrics

- Google Ads
- LinkedIn Ads
- GA4
- Search Console
- SEO/AEO tools
- A/B testing

📌 Senior Performance Marketing & AEO Specialist - marbella
🏢 Ravenpack
📍 Marbella