Overview

As Digital PR Manager for European Markets, you will adapt Preply’s global digital PR playbook for Spain and France, driving visibility and trust across ES and FR. You’ll own multi-market campaigns, manage online reputation, and collaborate with cross-functional teams to build a durable authority moat in search and LLM-driven discovery. This role combines strategic leadership with hands-on execution to accelerate growth in key European markets. You’ll be instrumental in shaping Preply’s digital authority as the company scales globally.

Compensaciones / Incentivos

- monthly lessons allowance on Preply.com
- Learning & Development budget
- health insurance
- relocation package to Barcelona
- time off for self-development
- mental health support platforms

Responsabilidades

- Own end-to-end Digital PR & Reputation playbook and operations for Spain and France, adapting to local dynamics
- Design and run data-driven DPR campaigns and link magnet initiatives to boost domain authority
- Manage online reputation across key European platforms and coordinate responses
- Lead agency relationships and manage market-level budgets with KPI-driven optimization
- Collaborate with Content, SEO, Brand,



and Product to localize global assets for regional campaigns
- Track market shifts, algorithm changes, and competitor moves to recalibrate tactics
- Contribute to playbook development by documenting learnings and sharing market-specific insights

Requisitos principales

- 5+ years in Digital PR, earned media, or online reputation with proven impact on visibility
- Experience owning or contributing to multi-market strategies and adapting playbooks
- Solid understanding of how earned coverage, link acquisition, and reputation signals affect Google Search and LLMs
- Proven ability to manage agencies and budgets with clear scope and accountability
- Collaborative by default, with ability to align cross-functional teams around campaigns
- Critical thinker able to operate in dynamic markets and maintain disciplined execution
- Experience in ES and FR markets is a strong advantage; Spanish language required

- collaborative
- critical thinking
- discipline under ambiguity
- data-driven DPR
- link magnet initiatives
- Google Search optimization

📌 Digital PR Growth Manager (European Markets) (Barcelona)
🏢 Preply
📍 Barcelona