Overview

In this role, you will shape Vueling’s three-year commercial direction and annual roadmaps, aligning cross-functional teams to grow revenue and competitiveness. You translate corporate aims into actionable initiatives and measurable targets, working with Sales, Distribution, Revenue Management, Digital, Marketing, Loyalty, and Customer Experience. You will lead strategic projects, analyse markets and customer insights, and build robust business cases to inform executive decisions. This is an opportunity to drive data-driven growth and leverage AI-enabled approaches to transform commercial performance.

Responsabilidades

- Define and maintain the 3-year Commercial Strategy and annual Roadmap with clear channel objectives across B2C and B2B
- Translate corporate objectives into strategic initiatives, plans, and measurable targets
- Coordinate initiatives across Revenue Management, Digital, Sales & Distribution, Marketing, Loyalty, Product and Customer Experience
- Lead cross-functional strategic projects including new product launches, commercial propositions, and channel development
- Conduct market analysis, customer research, and competitive benchmarking to spot growth opportunities and risks
- Develop business cases, financial models, scenario analyses, and strategic recommendations for executives
- Establish governance frameworks and prioritisation processes for commercial initiatives
- Monitor initiatives, track KPIs, assess risks, and report to senior leadership
- Collaborate with Finance,



Network Planning, Transformation, Data & Technology and other functions for alignment
- Manage relationships with external stakeholders (IAG Strategy teams, agencies, consultants, partners)
- Identify and support new business models, partnerships and revenue opportunities
- Prepare and present executive-level recommendations to Commercial Leadership Team and Management Committee

Requisitos principales

- 5 to 8 years in Commercial Strategy, Corporate Strategy, Management Consulting, Revenue Management, Business Planning or similar analytical roles
- Proven experience leading cross-functional initiatives with multiple stakeholders
- Experience using AI tools and methodologies to improve processes and performance
- Strong track record of developing business cases, strategic analyses and executive recommendations
- Experience influencing stakeholders in matrix organizations without direct authority
- Ability to translate strategy into actionable roadmaps and execution plans
- Ability to navigate complex and ambiguous business challenges with structured problem solving
- Exposure to aviation, travel, e-commerce, digital businesses, consulting or corporate strategy is a plus

- Cross-functional leadership
- Strategic thinking and problem solving
- Communication and executive storytelling
- Advanced Excel for modelling
- Advanced PowerPoint for executive presentations
- Knowledge of data visualization and BI tools

📌 COMMERCIAL STRATEGY & PLANNING MANAGER (Viladecans)
🏢 Vueling Airlines
📍 Viladecans