Overview

In this role you adapt general marketing communications strategies for the European market to drive qualified leads and pipeline growth. You collaborate with regional teams to localize messaging, content, and campaigns across traditional and digital channels while respecting local regulations and language needs. You act as the Europe-focused advisor, using data-driven insights to optimize channels, content, and events such as regional trade shows. You will partner with cross-functional teams to ensure global messaging remains consistent yet locally relevant.

Responsabilidades

- Adapt global PT marketing communications strategies into a Europe-focused activation plan with lead targets
- Localize and extend content for European audiences to support demand and thought leadership
- Source regional proof points and customer stories; test material effectiveness and report metrics
- Lead European trade show planning: copy, visuals, sponsorships, speaking engagements
- Collaborate with Product Management and regional teams to optimize channels and messaging for Europe




- Identify and communicate European market insights to influence global planning
- Coordinate with agencies, translation partners, and coordinators to deliver on-brand European content
- Track campaign performance and lead generation; adjust regional plans accordingly
- Research and pilot new European tactics and share successful approaches across regions
- Ensure compliance with branding, regulatory, data privacy, and language standards across Europe
- Support cross-functional and regional projects including events and site visits

Requisitos principales

- Bachelor’s degree
- Minimum 5 years of relevant experience
- Fluent in English
- Willingness to travel within Europe and to the U.S. as needed

- Interpersonal and relationship building skills
- Strong written and verbal communication
- initiative and leadership
- digital marketing
- content creation
- analytics and measurement

📌 Marketing Communications Manager, Europe (f/m/d) – Purification Technologies - Ecolab (Barcelona)
🏢 Ecolab
📍 Barcelona