Overview

In this role you will translate global Home Solutions marketing and country strategies into local MarCom plans to grow brand awareness and qualified leads. You will bridge global direction with local needs, shaping campaigns for homeowners, installers, and channel partners. You will drive integrated campaigns across digital, events, PR, and content to strengthen Home Solutions positioning and impact the commercial pipeline. You will work closely with cross-functional teams to launch hero offers and optimize ROI, contributing to Schneider Electric’s sustainability mission. This is an opportunity to lead market-ready storytelling that connects technology with everyday energy management.

Compensaciones / Beneficios

- flexible schedule
- Holy Pack vacation days
- Floating Holidays
- Sabbatical Pack (unpaid leave up to 2 months)
- Global Family Leave Policy
- Wellbeing platform Wellwo

Responsabilidades

- Translate strategies into local MarCom plans for new residential, renovation, and channel priorities
- Define the annual MarCom calendar and plan launches, campaigns, and market moments
- Adapt global Home Solutions messaging to local market needs with cultural relevance
- Develop audience insights to sharpen targeting and value propositions
- Plan and execute integrated campaigns across digital, events, PR, content, social, email, and POS
- Localize assets from global teams for country deployment (launch kits, installer toolkits, homeowner content)
- Activate channel partners through co-marketing, campaigns, and in-store/online visibility




- Engage trade through installer programs and live demos to position electricians as home energy experts
- Manage agencies and vendors to ensure on-time, on-brief, on-budget delivery
- Design demand generation programs with Sales to generate qualified leads and nurture them through the funnel
- Track MarCom impact on pipeline, sell-out, and revenue; report on lead quality and conversion
- Define and monitor KPIs (reach, engagement, opt-ins, CPL, sell-out, ROI) and translate insights into actions
- Provide performance reporting to country leadership and General Home Solutions Marketing stakeholders

Requisitos principales

- 3–5 years of marketing and communications experience
- Experience in residential, smart home, consumer electronics, construction, or energy markets is a plus
- Hands-on integrated marketing across digital, events, PR, content, social, email, and channel/retail marketing
- Familiarity with marketing automation, CRM, and analytics tools (Marketo, Salesforce, Google Analytics, Tableau)
- Content creation and storytelling for diverse audiences and channels
- Strong project management and budget management skills
- Collaborative, influential in a matrix organization with global and local teams
- Curious mindset, eager to learn, and capable of challenging the status quo
- Languages: fluent in Spanish and English; Portuguese a plus
- Bachelor in Marketing, Communications, or Business
- Knowledge of home solutions market and energy management is advantageous

- collaboration
- empathy and active listening
- communication and storytelling
- marketing automation (Marketo)
- CRM (Salesforce)
- Google Analytics

📌 Home Solutions Marketing & Communications Business Partner (Barcelona)
🏢 Schneider Electric
📍 Barcelona