01 nov
|
Safeguard Global
|
Valencia
01 nov
Safeguard Global
Valencia
Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. Our vision of the future of work is "Work In Any Way" which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Senior Product Marketing ManagerThe Senior Product Marketing Manager will play a critical role in shaping how we understand our buyers, position our solutions, and bring our products and services to market. This role will work cross-functionally across Product, Marketing, and Sales to translate market and customer insights into clear positioning, effective go-to-market strategies, and measurable commercial impact.
Key Responsibilities
Market intelligence — Be the expert on our buyers: who they are, how they buy, their key buying criteria, and how these differ across regions. Get out and talk to customers and prospects directly, not just through second-hand data.
Competitive intelligence — Own our understanding of the competitive landscape. Positioning and messaging — Work collaboratively with product and marketing to develop positioning and messaging that resonates with our target personas and users.
Use that to drive improvements to our sales and marketing processes.
Marketing planning — Partner with the marketing team to build a marketing plan for the products and services you support, key activities and budgets to acquire new clients and retain and expand existing ones.
Measurement — Assess the effectiveness of the marketing programmes supporting your products on an ongoing basis and report back to the business on what's working, what isn't, and what needs to change.
Sales enablement — Understand and support our sales channels.
Strategic and tactical balance — Operate comfortably across both by helping to shape the longer term positioning and GTM strategy, while also rolling up your sleeves on the day to day assets and enablement with support of the product and marketing teams and the Product Director.
Requirements/ Qualifications5+ years of product marketing experience with at least 3 years of experience in a market-facing role (e.
G. delivering presentations to clients and prospects, conducting competitor analysis and market research)Proficient in productivity applications such as Microsoft Office, Monday.
Com, Jira.
Comfortable using collaboration and CRM tools such as MS TEAMS and Salesforce.
Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
Power user of social media tools such as LinkedIn, Twitter, Facebook and Instagram.
Exceptional data analysis and ROI-tracking skills, able to prove what is –or isn't– working usingMust be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Bachelor's degree in business or marketing; MBA preferred.
PragmaticInstitute Certified (PMC) III or Product Marketing Alliance certification preferred.
Safeguard General is.. .
Global We help ****+ companies hire, manage, and pay employees in 170+ countries. Our Global BenefitsAutonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.
At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians. #
📌 Product Marketing Manager, Customer Experience (Valencia)
🏢 Safeguard Global
📍 Valencia