Clio is the general leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. Clio is the global leader in legal AI technology and the first legal practice management unicorn. Today, Clio serves customers in over 130 countries. The Spanish legal market represents a significant opportunity, and Clio is investing in building awareness, generating demand, and establishing itself as the leading legal technology platform for legal professionals across the country. As Demand Generation Manager, Spain, you will own the strategy and execution of multi-channel demand generation programs across paid search, paid social, webinars, events, and digital campaigns. You will set the direction for how Clio builds pipeline and awareness in the Spanish market, manage agency partners against that strategy, and work cross-functionally with Sales, Field Marketing, Product Marketing, and Revenue Operations to hit ambitious growth targets. Our wider Marketing team is distributed across Ireland, the UK, Canada, the US, Spain, and Australia. We work collaboratively through async communication, Slack, and video, and we value curiosity, ownership, and continuous improvement. Who You Are You are an experienced demand generation marketer with a proven track record of building and executing data?driven marketing strategies that hit ambitious targets. You're comfortable managing external agency relationships and holding them accountable to performance goals. What You'll Work On Strategy and Planning Develop and own Clio's demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth. Set targets and budget allocation across paid search, paid social, webinars, and events,



and be accountable for performance against them. Analyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities. Build the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership. channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events. Own the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance. Direct A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach. Partner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message. Performance and Reporting Own reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain. Build and maintain dashboards in Salesforce and Looker that give leadership visibility into what's working. Turn performance data into a clear point of view on where to double down and where to pull back. Report regularly to EMEA marketing leadership on progress against targets. Represent the Spanish market's needs in broader EMEA marketing planning. market stakeholders to keep campaigns grounded in what the Spanish legal market actually needs.



Responsibilities Own the demand generation strategy and budget for the Spanish market. Lead and manage external agency relationships, holding them to performance targets. Direct campaign execution across paid search, paid social, webinars, and events. Own reporting and performance analysis, and use it to drive decisions. functional relationships with Sales, Content, Design, Product Marketing, and Revenue Operations. Represent Spain's needs and opportunities within the broader EMEA marketing strategy. Requirements 4+ years of experience in demand generation, growth marketing, or campaign management, ideally in a fast?Experience working in or with the Spanish market specifically. Proven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic level. Strong analytical skills and experience using data to shape marketing strategy. Ability to plan, prioritise, and execute multiple projects simultaneously. Nice to have Familiarity with CRM systems such as Salesforce. Experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar). Technical Skills Google Ads and LinkedIn Campaign Manager or Meta Ads Manager, at a strategic level. Salesforce or equivalent CRM tools. Looker or similar reporting and BI tools. Google Analytics. Asana or similar project management tools. Google Workspace. Serious Bonus Points Legal industry knowledge or experience within the Spanish legal market. Experience using tools like Salesforce, Asana, and Dreamdata to measure, track, and optimise campaign performance. Familiarity with AI tools such as Claude or other generative AI platforms for marketing support, content iteration, or workflow efficiency. Some highlights of our Total Rewards program include Top?tier

📌 Technology Marketing Manager (Barcelona)
🏢 Clio
📍 Barcelona