At Bondora, our mission is simple: to make finance easy, transparent, and accessible for everyone.
Founded in ****, we've helped more than 700,000 customers across Europe borrow and invest effortlessly through our trusted digital products.
As a rapidly growing financial technology company, we're reaching new heights with a bold vision. We're set to acquire a banking license, unlocking a world of possibilities for our customers. Join us on this journey and let's build the future of finance together You'll be one of three CRM Managers in Bondora's CRM & Customer Value team, reporting to the Head of CRM & Customer Value. Our CRM runs on Braze, with unusually rich customer and loan data and value signals already flowing in. ons, reactivation, and payment difficulty, with QA before every launch and zero customer?Design journeys around the customer's situation: triggers, timing, cadence, channels and fallback, stop rules, and handovers to self?service, a human or another journey.
Prove what works: build a control or holdout into every journey and report results as business outcomes (signed loans, revenue, arrears), not opens or clicks.
Own compliance and risk suppression: classify messages correctly, respect consent, never send commercial messages to customers showing payment risk, and involve Legal and Risk before launch.
Keep the data reliable: validate events and attributes, fix journeys that act on wrong or late data, and elevate upstream issues with evidence.
Move legacy communications into Braze and work through the team's shared rules: one intake route for requests,



and clean handovers with the other CRM Managers.on experience in CRM or lifecycle marketing. Experience in lending, fintech or recurring?Hands?on production experience in Braze or a comparable platform (Iterable, Customer.
Io, Salesforce Marketing Cloud): journeys, segmentation, event and API triggers, dynamic content and QA. Experience designing journeys for different lifecycle stages, built around the customer's situation rather than a fixed sequence.
Experimentation literacy: you design tests with holdouts, read business outcomes rather than open rates, and can pull your own data (SQL or a product analytics tool). Commercial judgment: you can estimate what an improvement is worth in loans and euros and decide what to build first.
Sound compliance judgment: transactional vs. promotional messages, consent, and responsible treatment of customers in a credit business.
A habit of checking data before trusting it, and of fixing problems at the root.
Working expertise in email, SMS and WhatsApp, with modular, localisable content for several markets.
A habit of using AI to speed up QA and analysis, with the judgment to know when not to trust it.
High ownership and a bias to action: you'd rather ship something good this week than something perfect next quarter, and you drive conversations with Product, Engineering, Legal and Risk toward decisions.
As we constantly evolve and innovate, you'll have endless opportunities (and budget) to expand your skills and skyrocket your career. #

📌 Remote CRM Executive (Madrid)
🏢 Bondora Group
📍 Madrid