Whether we're building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it's all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we've spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We've been named a global "Leader" by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. Responsible for leading the design, customisation, and optimisation of the CRM platform, ensuring robust integration, advanced data analytics, and scalable solutions that align with the domain's strategic objectives and drive customer relationship excellence while identifying new opportunities within the customer. Lead the design and development of complex digital solutions in the CRM Domain Lead the development of complex software solutions. Provide technical guidance and mentorship to junior engineers. Ensure architectural integrity and consistency across the software development lifecycle. Develop and maintain software architecture documentation. Participate in project planning and estimation activities. CRM Platforms Excellent knowledge of CRM systems e.g. Salesforce, HubSpot, Microsoft Dynamics (Backend and Frontend).



Additional project related experience with any of the Industry Clouds is taken as an advantage. Be able to implement efficient, scalable, and maintainable CRM solutions. Experience in leading and managing project development in Agile or Scrum environments. Experience with CI/CD and version control tools (e.g., GitHub, GitLab, Bitbucket, Jenkins, etc.). Ability to work independently and as part of a team, managing multiple priorities and deadlines and guide junior members. Databases ~ Ability to query databases for customer data extraction and reporting. Strong programming skills in APEX, C#, .net, others. Strong understanding of REST/SOAP APIs for integrating CRM with other systems. Data Analysis & Reporting ~ Strong experience with Excel, Power BI, Tableau or others to analyse customer data and generate insights. Customer Data Management ~ Strong understanding of data segmentation, customer lifecycle, and personalisation. Ability to diagnose CRM-related technical issues and provide solutions. Team player with organisational skills and dedicated to transparency. Innovation at Our Core: As part of dentsu's global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. General Reach with Local Expertise: With over 16,000 employees across 30+ countries,



and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions. Together, we work on impactful international projects, making meaningful connections every step of the way. What's in It for You? Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale. Enjoy hybrid work models, adaptable hours, and home office options*.
* Hybrid working – we combine flexibility with in-person collaboration, with an expectation of 1 day per week/ 4 days per month in the office.

We offer
competitive salaries, volunteer days, wellness days, modern offices, and a multi-cultural environment that fosters creativity and innovation. Contribute to projects that are reshaping industries and driving transformation with next-generation technologies and strategies. Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact. Expand your skills through training, mentorship, and data-driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach. *We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. Brand: Full time Contract Type: Permanent #

📌 Senior / Lead Salesforce Engineer (Barcelona)
🏢 Dentsu International Americas
📍 Barcelona