- Manage brand projects, including the development of clear and actionable media briefs through our integrated media platform, in close collaboration with the Marketing team.
- Proactively identify and develop innovative media opportunities, with a strong focus on Digital Media, new formats, platforms and emerging consumer behaviours.
- Bring a digital-first mindset to media planning, exploring opportunities across Social Media, Online Video, Connected TV and other relevant digital touchpoints, while ensuring the right integration with classical media.
- Integrate the knowlege of local Market enviroment into the local Media activations to get insight and share findings to improve Media campaigns.
- Support the implementation of Marketing Mix Modelling learnings for Spain and integrate relevant insights into media plans to increase the ROI of media investments.
- Keep internal stakeholders informed about Media strategy and priorities, innovation opportunities and relevant developments, as well as key customers when appropriate.
- Collaborate with the e-commerce team to ensure a coherent full-funnel approach, connecting upper- and lower-funnel activities and identifying opportunities across the consumer journey.
- Ensure excellence in the implementation of the action plans defined in the strategy, working closely with Brand Managers and Media team.
- Ensure international golden rules and integral media guidelines are appropriately reflected in local plans, and that required dashboards and reports are completed accurately.

Your Tasks

- Manage brand projects, including the development of clear and actionable media briefs through our integrated media platform, in close collaboration with the Marketing team.




- Proactively identify and develop innovative media opportunities, with a strong focus on Digital Media, new formats, platforms and emerging consumer behaviours.
- Bring a digital-first mindset to media planning, exploring opportunities across Social Media, Online Video, Connected TV and other relevant digital touchpoints, while ensuring the right integration with classical media.
- Integrate the knowlege of local Market enviroment into the local Media activations to get insight and share findings to improve Media campaigns.
- Support the implementation of Marketing Mix Modelling learnings for Spain and integrate relevant insights into media plans to increase the ROI of media investments.
- Keep internal stakeholders informed about Media strategy and priorities, innovation opportunities and relevant developments, as well as key customers when appropriate.
- Collaborate with the e-commerce team to ensure a coherent full-funnel approach, connecting upper- and lower-funnel activities and identifying opportunities across the consumer journey.
- Ensure excellence in the implementation of the action plans defined in the strategy, working closely with Brand Managers and Media team.
- Ensure international golden rules and global media guidelines are appropriately reflected in local plans,



and that required dashboards and reports are completed accurately.

Media Planning & Activation Coordination

- Act as the key Brand/Marketing counterpart for media-related topics, working closely with the MU Planning Manager and MU Activation Manager to ensure alignment between brand priorities, media strategy and execution.
- Provide clear business priorities, briefs and budget requirements to Media, ensuring consistency with brand objectives and agreed plans and budget.
- Coordinate media campaign requirements internally with Media and Marketing, being involved in the corresponding planning and activation processes with the media agency.
- Monitor media budgets from a brand perspective and within Country budget. Ensure investment allocation and budget landing remain aligned with the approved briefing and brand priorities.
- Be responsable for the whole campaign process from planning to post campaign. Contribute to campaign reviews and post-campaign learnings, incorporating relevant insights into future brand and media briefs.
- Actively challenge existing approaches and bring forward new media ideas, tests and opportunities that can improve consumer engagement and media effectiveness.

Your Profile

- Solid understanding and hands-on experience across media, Video overall enviroment and platforms, combined with strong expertise and passion for Digital Media.
- Strong knowledge of the digital media ecosystem, particularly Social Media, Online Video and Connected TV, with an interest in emerging platforms, formats and technologies.
- Ability to understand the role of different touchpoints across the consumer journey and Reach delivery accross-media strategies. <

📌 Activation Manager Campaigns Cosmetics Spain (Madrid)
🏢 Beiersdorf
📍 Madrid