Experteer Overview In this role you own Guesty’s email and lifecycle marketing program end-to-end, shaping processes, data flows, and deliverability.

You will integrate email, Pendo in-product experiences, SMS, and sales sequences to deliver cohesive journeys.

You’ll build from a rebuild, optimize databases, and drive measurable conversions through cross-team collaboration.

This is a build-and-fix position focused on impact, efficiency, and scalable operations in a fast-growing startup.

Compensaciones / Incentivos• Own the email and lifecycle program end-to-end (process, data, deliverability, cross-team governance)• Design and build the infrastructure and processes, not merely execute campaigns• Orchestrate cross-channel journeys (email, Pendo, SMS, sales sequences) for cohesive experiences• Identify opportunities to improve conversions, deliverability, and database growth; translate into prioritized projects• Design and run the end-to-end campaign intake and delivery process across content, design, and ops• Develop and manage complex Hub

Spot workflows (trigger logic, segmentation, QA)• Maintain mailability and database health (deliverability best practices, hygiene, sender reputation,



re-permissioning)• Measure impact with BI to link engagement to downstream revenue• Increase efficiency using AI and automation to accelerate repeatable processes• Collaborate with cross-functional teams and own delivery end-to-end

Responsabilidades• Deep, hands-on Hub

Spot expertise (admin-level a strong plus)• Operations mindset with design of processes, docs, and tooling for efficiency• Ability to spot opportunities and convert them into actionable projects• Holistic, cross-channel thinking for unified customer journeys• Strong communication and stakeholder management; proactive risk flagging• Strong business acumen and work ethic; ownership of outcomes• Campaign operations experience with complex workflows and cross-team coordination• Solid understanding of email deliverability, mailability, CRM integrations (Salesforce, enrichment, validation)• Working knowledge of email privacy laws (GDPR required; CAN-SPAM, etc. preferred)• Lifecycle marketing experience (onboarding, nurture, re-engagement, win-back)• B2B SaaS marketing experience• English proficiency with at least 3 years in an English-speaking work setting

Requisitos principales•

📌 Email & Lifecycle Operations Manager (Hubspot) (Barcelona)
🏢 Guesty
📍 Barcelona