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Sports and entertainment multinational company.

¿Qué harás en tu nuevo puesto?

- Support the Brand Marketing Director in translating global brand strategy into a focused annual plan, calendar and clear briefs across campaigns, content, partnerships and creators.

- Use audience, market and cultural insight to identify opportunities with new and emerging fan segments and shape strong audience propositions.

- Align teams around priorities, roles, timing and measures, partnering with Brand Identity and Design to ensure every initiative is unmistakably.

- Lead major global campaigns from audience-led brief through production, integrated rollout, optimisation and evaluation.

- Coordinate delivery across paid, owned, earned, social, digital, broadcast and live channels, working with functional and regional leads to make general ideas locally relevant.

- Manage creative, media and production agencies, protecting creative quality, timing and budget.

- Lead brand and cultural partnership programme, identifying credible collaborators across sport, entertainment, fashion, music, gaming and wider culture.

- Own programme development from partner assessment and proposition through activation, amplification and evaluation, with clear business cases, rights, deliverables and measures.

- Coordinate Social, Communications, Content and Regional Marketing so partnerships reach new audiences and support wider market priorities.

- Lead the strategy and oversee delivery of a coherent global creator and ambassador programme, with clear selection criteria covering audience, geography, cultural relevance, authenticity and brand fit.

- Develop propositions, briefs and content opportunities that give talent credible ways and help non-fans connect with the sport.

- Work with Social and Regional Marketing on amplification and market activation, using consistent measures of reach,



engagement and brand impact to guide future investment.

- Lead and develop the Brand Marketing Manager and Brand Marketing Coordinator, creating clear ownership, high standards and room for growth.

- Build strong relationships across Brand Identity, Design, Social, Communications, Content, Digital, Regional Marketing, Commercial Partnerships, Research & Insights and Legal.

- Manage budgets and suppliers with commercial discipline and use performance evidence to recommend what should repeat, change, scale or stop.

¿A quién buscamos (H/M/D)?

- 8+ years' experience in brand or integrated marketing within sport, entertainment, media, lifestyle or a culturally influential consumer brand.

- Fluency in English is a must.

- A strong record of leading international campaigns across paid, owned, earned, social and experiential channels.

- Demonstrable experience developing brand or cultural partnerships and creator or ambassador programmes, including evaluation, rights, budgets, activation and measurement.

- Strong creative, production and agency-management experience, with the ability to write clear briefs and raise the quality of work.

- Proven commercial, cross-functional and people leadership in a fast-paced international environment.

- Strategic and action-oriented: You turn broad brand ambition into focused plans and high-quality delivery, bringing pace and disciplined follow-through.

- Creative and culturally curious: You recognise distinctive work and understand how brands earn relevance without losing authenticity.

- Commercial and evidence-led: You build sound investment cases, manage budgets carefully and judge work by impact.

- Collaborative people leader: You create clarity across teams, agencies, talent and partners while developing a small, ambitious team.

¿Cuáles son tus beneficios?

- Life and accident insurance providing cover equivalent to twice your annual gross salary.

- Private health insurance with a leading provider, available following successful completion of the probationary period. xghoner

- Access to a range of discounts and offers from partners.

📌 Senior Brand Marketing Manager (Madrid)
🏢 Michael Page
📍 Madrid