Born and based in Barcelona, Nacar is an

award-winning

Strategic Design Agency, impassioned by our

agile and international team

composed of over 90 creative professionals (design strategists, researchers, product and UX / UI designers, engineers, and overall creatives).

We work with all-size clients from across multiple industries, collaborating in

innovation

and establishing

solutions and product strategies

that apply to Industrial, Digital, Brand and Service Design.

We also contribute to their digitalization, by conceptualizing and prototyping new, human centered products and services around technological capabilities.

With a

hybrid-work

model and

adaptable working hours , we are powered by a culture of communication, collaboration, proactivity and positivity, always aiming to

humanize technology experiences

and to transform into the

phygital

future.

Our offices, an urban oasis, are located in the beautiful

Palo Alto , an old factory in Poblenou, restored and converted into studios for designers and artists.

Nacar was made to be a place where people can

grow and impact the world , and we’re in continuous growth to always provide our best.

Our team is connected by common challenges, eager to discover, envision and materialize new opportunities. Is this something you feel identified with?

We're currently looking for a

Digital Product Lead

to lead our digital product vertical at Nacar. Your job is to take the ambiguity of a client brief and turn it into a real, functional and well-built product — with technical judgement, current product culture,



and the ability to inspire both the team and the client throughout the process.

This is not a digital project manager role. You're the person who defines what needs to be built, how it should work, and which technical and product decisions matter — before the first developer writes a line of code. You'll work in parallel and as an equal with the Foresight and Future Design Lead: where they open up strategic territories and conversations, you materialize them.

What will your day to day be like? You will:

Define

digital

product

architectures

— what stack makes sense, what's viable, what's scalable.

Talk with

technology

partners

or external development teams and

communicate

exactly what needs to be built, with what logic and under what criteria.

Detect when a

technical

proposal

is over-engineered, poorly framed, or will generate technical debt the client will pay for in 6 months.

Translate

abstract visions into information architectures, user flows and executable backlogs with real acceptance criteria.

Lead

multidisciplinary

project

teams

— UX/UI, development, QA — without necessarily being their hierarchical manager.

Define

roadmaps , prioritise with business and product criteria,



and keep the

team

focused on what truly matters.

Manage

client

expectations

in high-pressure environments — knowing when to launch a functional MVP and when to defend that something needs more time.

Act as the

quality

benchmark

for the vertical: deliverables produced under your supervision have a recognisable standard.

Stay

permanently

up to date

with what's happening in digital product — new design, prototyping and building tools, emerging methodologies, product cases moving the market — and share your point of view inside and outside Nacar.

Elevate

the team not by hierarchy but by reference — people want to work with you because they learn.

Combine technical

credibility

with an

inspirational

reading of the product in client rooms — not only executing the brief, but expanding it.

Act as a

consultant

from first contact — challenging the brief, identifying the real problem behind the stated one, and proposing a direction with judgement.

Lead

pre-sales

and definition phases: discovery, technical diagnosis, solution architecture proposals — with CTOs, CPOs and Innovation Directors as your natural counterparts.

What are we looking for?

+5 years

of experience in

digital product , with at least 2-3 years in an

agency

or product

consultancy

managing

external clients

— agency experience is almost a requirement, as you need to have navigated the complexity of multiple clients, sectors and contexts simultaneously.

📌 Digital Product Lead (Madrid)
🏢 Estudio Nacar
📍 Madrid