Launched in 2012, BorrowMyDoggy is the UK’s leading dog-sharing marketplace, connecting dog owners with trusted local dog lovers.
We’ve recently brought Meta advertising in-house. We spend a significant budget on paid social every month, and we want our creative to work as hard as our budget does.
What it’s like working with usWe’re a fun, supportive and ambitious team where people are encouraged to take initiative and find better ways of doing things.
We’re a small company, so there’s plenty of room to make an impact, take ownership and grow into new responsibilities.
Who we’re looking forWe’re looking for a hands‑onMeta Ads Specialistto own our Meta account end to end: running campaigns and budgets, making the ads, and using data to decide what to make next.
This replaces our agency. You’ll be the person who launches, monitors and optimises campaigns, and who turns our large library of in‑house and community content into static and short‑form video ads, working closely with our small in‑house marketing team.
This is apart‑time role (1-3 days per week). It could suit a freelancer or someone who wants to add meaningful, adaptable work alongside another role, consultancy or portfolio career.
You’ll work in acreative analytics tool(such as AdNova, Motion or Superads),Meta Ads Managerand AI tools, so you’ll need to be botha confident media buyer and a capable ad maker .
What you’ll do:Run the accountManage ourMeta Ads account day to day : campaign structure, audiences, budgets, pacing and bidsLaunch and test adsat pace in Meta Ads Manager and any bulk-launch tools we useMonitor performance daily andshift budgettowards what’s working; pause what isn’tKeep tracking and conversion data healthy (Pixel, Conversions API)



and flag issues fastOwn channel reporting: amonthly report with clear top 5 takeaways, plus weekly headlinesMake the adsTurn our existing content library into ads : we have lots of organic social, member photos and videos, and UGC. You’ll find the gems and cut them into ready-to-run statics and short‑form videoEdit and design ads yourself(Canva, Figma, CapCut or similar), including fast iterations of winners: new hooks, captions, crops and formats from the same footageBuild theorganic‑to‑paid pipeline : spot our best‑performing organic posts and put them to work in paidRefresh creativeat least monthly, with a clear testing plan for new hooks, angles and formatsKeep a simplecontent wishlistof the gaps the data shows, so our in‑house team and community can fill them, rather than commissioning expensive new shootsUse the data to decide what’s nextUse acreative analytics toolto track hook rate, hold rate, CTR and CPA by concept and iteration, and spot fatigue earlyMinead comments and audience feedbackfor new angles and objectionsUseAI tools (e.
G. Claude)with our brand guidelines to speed up analysis, copy and creative ideation, with a sharp eye for what’s actually usableIdeal attitudeCurious and commercial:you always ask why an ad worked,



not just whether it didSelf‑motivatedand comfortable working independently (fractional setup)Clear communicator:you turn messy data into a few sharp, actionable pointsProactive:you bring ideas and new tools to us without being askedTime commitment & setup1-3 days per week(flexible, but you’ll need to check the account briefly on other days)Fully remote (we do have a small office in London, you can go to)Hands‑on: you build, launch and optimise, not just adviseEssential:3+ yearsrunning Meta Ads accounts hands‑on, agency or in‑house, for a consumer, subscription or online businessHasindependently managed £20k+/monthin Meta spend, including budgets, structure and testingA portfolio of ads you’ve made yourself(statics and short‑form video), especially ads cut from existing or user-generated footageProven ability todiagnose creative fatigueand decide what to iterate, refresh or retireData-aware, with a clear grasp ofhook rate, hold rate, CTR, CPM, CPA and ROAS, and the attribution limits behind themClear written communication, including concise reports for non‑specialistsIdeally:Hands‑on use of acreative analytics or launch platform(e.
G. AdNova, Madgicx, Superads, Atria, Motion or Segwise)Confident usingAI tools like Claude or ChatGPTfor analysis, copy and creative ideationExperience working withUGC creatorsand community content, and editing raw footage into adsExperience in amarketplaceor two‑sided platformNice to have:TikTok Adsexperience (we run a small budget there)Familiarity withWindsor.
Ai, Metabaseor similar reporting toolsMotion design or AI video tools for fast iterationsCompetitive day rateA fun and friendly dog-loving teamReal ownership of creative in a newly in‑housed channelWork with a mission‑driven brand and an engaged, dog‑loving community

📌 Meta Ads Specialist (Madrid)
🏢 BorrowMyDoggy
📍 Madrid