Role Overview Seeking an experienced SFMC Business Analyst / Operations Specialist to support Salesforce Marketing Cloud operations, campaign execution, customer segmentation, and journey automation across B2C, B2B2C, and B2B environments. Required Skills
• 5+ years in Business Analysis, CRM, or Marketing Technology.
• Hands-on Salesforce Marketing Cloud (SFMC).
• Journey Builder, Automation Studio, and Email Studio.
• Campaign setup, audience management, and segmentation.
• Incident troubleshooting, UAT, and regression testing.
• Data quality and consent management (opt-in/opt-out).
• Fluent English and French (mandatory). Nice to Have
• Spanish language skills.
• Experience in insurance, assistance, travel, or financial services.
• Multinational environment experience.
• Master’s degree or equivalent.

Key Responsibilities
• Configure and monitor customer journeys and automations.
• Manage campaigns, audience segmentation, and Data Extensions.
• Troubleshoot campaign, data, targeting, and integration issues.
• Support incident management, backlog, UAT, and regression testing.
• Maintain data quality, consent controls, and campaign performance.

📌 Salesforce Marketing Cloud Business Analyst (Barcelona)
🏢 Ubique Systems
📍 Barcelona