Omnicom Media is the media division of Omnicom (OMC) , one of the world's largest integral media networks. It brings together OMD, Initiative, PHD Media, UM, and Hearts & Science , connecting strategy, data, technology, intelligence, commerce, content, and innovation to drive brand growth. With more than 40,000 specialists across over 70 markets, Omnicom Media combines global scale and capabilities with the expertise and close partnership of its agency brands.
In 2026, it led the industry's new business rankings and has been recognized by Great Place to Work, SCOPEN, and Actualidad Económica , reflecting a culture built on talent, collaboration, trust, and professional development, united by a shared purpose: growing by helping others grow .
OMD is looking for a Brand Specialist who will provide stewardship and analysis of all media and communications across all media in a cost-effective manner.
S/he will maximize returns on advertising and promotional activities across different multimedia channels (digital channels, such as display, newspapers, magazines, radio, television, the internet and outdoor media, such as posters and digital billboards), collect and analyze information regarding consumer behavior, circulation, audience trends and the impact of different methods.
The Brand Specialist would have the added benefit of participating in new business pitches. Provide high standard and quality service working closely with clients, understanding their needs and objectives. Armed with this critical analysis,



media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Create Media Plans by extracting information using internal tolos (Demilpa, AMI Digital).
Manage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams (ex.: Trafficking, Finance)
Put together competitive reports with a good depth of analysis and understand and explain the implications.
Can include correct forecasting on digital media plans for all objectives.
TV) and a comprehensive digital plan including a rationale which works back to an objective.
Can put competitive reports together with a good depth of analysis and understand the implications.
Aptitude with administrative, planning and buying tools of the company. Planning Tools – Demilpa, AMI Digital.
MS Tools - Word, Excel, PowerPoint
Be actively planning and contributing on Source
Comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM.
3 years’ experience in similar role with digital and offline planning.
~ Have organizational and critical analysis skills, being able to manage multiple projects at once, analyze and interpret data.
~ Comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM.
~ Advanced English level required.
~ Must have European Community (EU) work permit.

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📌 Brand Specialist, Kids (Barcelona)
🏢 Omnicom Media
📍 Barcelona