Have you heard about our Global Travel Retail division ?
Through a vast network of 200+ European Airports , we enchant the passenger's journey with Chocolate.
Our team is now recruiting a Travel Retail Commercial & Activation Manager - Europe for Spain, Italy Portugal and UK as part of Travel Retail Europe team , based in our Barcelona office and starting date would be as soon as possible.
We are looking for someone have previous experience in field / sales /trade marketing please reach out
English and Spanish are required; German is a plus but not mandatory
Drive Lindt Integral Travel Retail growth as part of Sales and Marketing teams by increasing and supporting sales in implementing the permanent and promotional POS execution for the dedicated perimeter of responsibility.
The role involves the implementation of all the in-store related activities (activations, pos executions, brand ambassadors) with the aim to build a close relationship with local shop managers.
Full coordination and responsibility of brand activations in collaboration with Trade Marketing, Brand Marketing and Sales Teams (incl. Adaption of existing guidelines and brand identities to customized space
Coordination of data and print material
Drive permanent visibility projects and its implementation
Looking for new space and in store opportunities to increase Lindt visibility
briefing and coordination of contractors, customers and agencies
Being a link between the shop managers, customers and Lindt and implementing all activities planned by Lindt.
Optimizing shelf layouts with regard to shelf impact, sales performance and assortment in accordance with financial conditions
Assortment and visual merchandising check,



stock control and order recommendation to shop managers during visits
Designing and sharing planograms to shop managers and brand ambassadors, making sure that the VM company guidelines are respected and implemented in the stores
Timely communication with staffing agency for scouting, recruiting and management of staffing
Staff onboarding and training
On going contact with Brand Ambassadors, weekly follow up on merchandising, stocks, sampling
Assuring the good relation between our BAs and the store staff
Definition of Incentive Staff plan for permanent brand ambassador and for activations.
Implementation and Tracking of performance
Regular alignment with the local Avolta shop floor team to ensure proper visibility and merchandising in line with brand guidelines
Monitor pricing, promotions, and competitor activities to recommend corrective actions and commercial opportunities
Review and coordinate stock management with Avolta stock manager for all POS
Responsible for achieving budgeted sales targets by proactively driving and motivating the team
Tracking and Monthly monitoring of costs and invoices, Follow-up on spent versus budget
Monthly monitoring of market developments including competitors, new products, pricing, new campaigns, activations
Monthly Sell-out analysis by POS and at SKU level to analyze performance and take corrective actions to optimize merchandising and drive results
Regular updates on competitors and their performance
Close collaboration and building of effective working relationships within Marketing and with Sales to ensure a coordinated and seamless approach to drive excellence in execution
You will be a Key contributor within the Europe Sales team, supporting the strategic partners
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📌 Travel Retail Commercial (Barcelona)
🏢 Ghirardelli Chocolate
📍 Barcelona