Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO®. We're setting the standard for growth in the brave new digital world, and we need great people to join our general team!WHAT TO EXPECT:Join Phiture's dynamic marketing team, where you'll dive intomobile app retention audits and CRM programsfor a diverse clientele. Harness cutting-edgemobile analytics toolsto decode user behavior, identify issues, and craft compelling campaigns. Lead detailedCRM experimentsrooted in user psychology, transforming insights into dynamic lifecycle flows. Collaborate closely with clients onA/B testing and analysis, leveraging theMobile Growth Stackto drive significant outcomes. Expect a vibrant role where your creativity and analytical skills will play a crucial part in our clients' success and Phiture's continued innovation.WHAT YOU'LL DO:Implement and optimize marketing campaigns using Braze to focus on advanced segmentation and targeting strategies.Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes.Manage and enhance custom attributes in Braze to fine-tune customer engagement strategies and achieve targeted outcomes.Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies.Develop and test HTML code modifications within Braze templates for optimal layout and functionality across various devices and email clients.Analyze campaign performanceto generate insights and drive continuous growth and retention metrics improvement.Provide technical support and training to team members on using Braze and integrating it with other tools and platforms.WHAT YOU'LL NEED:Experience with A/B testing in any digital marketing channel.Proficiency in using Braze for planning and launching campaigns.Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics.Focus on performance and results, striving for measurable impact.Understanding of user psychology and motivation in mobile app usage.Nice to have:Experience working at mobile-centric startupsExperience with user acquisition (ASO or Performance Marketing)Experience with copywriting for marketing or sales communicationsWe encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.#J-18808-Ljbffr

📌 Mobile Growth Manager - Crm (Braze) (Madrid)
🏢 Phiture
📍 Madrid