Select how often (in days) to receive an alert: Create AlertPuig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.The Opportunity

Location: BarcelonaPuig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.This role is critical to transforming media data into a core business driver, enabling:Advanced performance measurementScalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.Scope & Team Leadership:You will lead a multidisciplinary team including:Global Paid Media Data ManagerGlobal Social Data Data ManagerGlobal Media Data Product ManagerGlobal Media Tracking ManagerYou will build a strong center of expertise, combining:Media analyticsData governance & trackingData productsWhat you'll get to do

Define and lead the global Media Data strategy and roadmapPosition media data as a strategic asset supporting business growth and transformationBuild a long-term vision integrating:

measurementconsumer understandingAI-driven use cases

2.Advanced Measurement & Performance Excellence:Lead end-to-end media measurement strategy, including:

Attribution frameworksBrand & performance measurement

Oversee econometric and advanced analytics approaches to:

quantify marketing impactoptimize media investmentssupport budget allocation decisions

Drive the evolution towards holistic, cross-channel performance measurement3.Media Data Ecosystem, Governance & TrackingDefine and enforce global media data standards, including:

tracking frameworks (tagging, pixels, taxonomy)KPI harmonizationdata models across Paid / Owned / Earned





Ensure data quality, consistency, and scalability across all markets and platformsPartner with Tech and Data Governance teams to build a robust, future-proof ecosystem4.Data Products & Scalable ActivationDefine roadmap, use cases, and prioritization based on business valueEnsure delivery of self-serve, high-quality analytics assetsDrive adoption of data solutions across brands and markets5. Insight Generation & Business ImpactTransform complex analyses into clear, actionable business recommendationsBuild strong narratives linking:

media performanceconsumer behaviorbusiness outcomes

Act as a trusted partner for senior stakeholders on media investment decisions6. Cross-functional Leadership & Stakeholder ManagementAct as the key interface between Business, Media, Tech, Data, and external partnersCollaborate with:

General & Local Marketing teamsMedia agenciesTools vendorsData & Tech teams

Align stakeholders around a shared measurement and data vision7.Team Leadership & Capability BuildingBuild and lead a high-performing team of media data expertsDevelop capabilities across:

advanced analyticsdata product mindsetbusiness translation of insights

Create a culture of excellence, ownership, and innovationWe'd love to meet you if you have

Experience12+ years in media analytics, data, or digital performance rolesStrong experience in advanced measurement (MMM, attribution, econometrics)Proven track record managing complex, cross-functional programsExperience leading teams and building data capabilities at scaleBackground in consumer goods, beauty, or luxury is a strong plusTechnical & Functional ExpertiseDeep understanding of:

Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)Media tracking & data collection (GA4, tagging,



etc.)Cross-channel measurement frameworks

Strong analytical background (econometrics, statistics, modeling)Experience with:

SQL / data environments (Big Query)Data visualization tools (Tableau, Power BI, Looker)Data products and data lifecycle (from ingestion to activation)

Leadership & Soft SkillsStrategic thinker with strong business knowledgeAbility to translate complex data into impact for business stakeholdersExcellent communication and influencing skillsHigh capability to manage multiple projects and stakeholders simultaneouslyStrong collaboration mindset across business and tech teamsMindsetBusiness-driven and impact-orientedData expert with strong pragmatismCurious, forward-looking, innovation-drivenHands-on when necessary, but operating at strategic leadership levelA few things you'll love about us

An entrepreneurial, creative and welcoming work cultureA range of learning and development opportunitiesAn international company with plenty of opportunities to growA competitive compensation & benefits packagePuig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.Puig 2024. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.

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📌 Global Head of Media Data & AI Strategy (Madrid)
🏢 Puig
📍 Madrid