Role Overview

Seeking an experienced SFMC Business Analyst / Operations Specialist to support Salesforce Marketing Cloud operations, campaign execution, customer segmentation, and journey automation across B2C, B2B2C, and B2B environments.

Required Skills

- 5+ years in Business Analysis, CRM, or Marketing Technology.
- Hands-on Salesforce Marketing Cloud (SFMC).
- Journey Builder, Automation Studio, and Email Studio.
- Campaign setup, audience management, and segmentation.
- Incident troubleshooting, UAT, and regression testing.
- Data quality and consent management (opt-in/opt-out).
- Fluent English and French (mandatory).

Nice to Have

- Spanish language skills.
- Experience in insurance, assistance, travel, or financial services.
- Multinational environment experience.
- Master’s degree or equivalent.

Key Responsibilities

- Configure and monitor customer journeys and automations.
- Manage campaigns, audience segmentation, and Data Extensions.
- Troubleshoot campaign, data, targeting, and integration issues.
- Support incident management, backlog, UAT, and regression testing.
- Maintain data quality, consent controls, and campaign performance.

📌 Salesforce Marketing Cloud Business Analyst / Operations Specialist (Barcelona)
🏢 Ubique Systems
📍 Barcelona