The Opportunity
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well‑known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family‑owned company with a long‑term commitment to our brands and stakeholders.
Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best‑in‑class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling: smarter investment decisions
advanced performance measurement
scalable AI and data use cases The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.
Scope & Team Leadership Global Paid Media Data Manager
Global Social Data Data Manager
Global Media Data Product Manager
Global Media Tracking Manager You will build a strong center of expertise, combining: media analytics
data governance & tracking
data products What you'll get to do Define and lead the integral Media Data strategy and roadmap
Position media data as a strategic asset supporting business growth and transformation
Build a long‑term vision integrating measurement, consumer understanding, AI‑driven use cases 2. Advanced Measurement & Performance Excellence Lead end‑to‑end media measurement strategy, including: Attribution frameworks
Brand & performance measurement Oversee econometric and advanced analytics approaches to: quantify marketing impact
optimise media investments
support budget allocation decisions Drive the evolution towards holistic, cross‑channel performance measurement 3. Media Data Ecosystem, Governance & Tracking Define and enforce global media data standards, including: tracking frameworks (tagging, pixels, taxonomy)
KPI harmonisation
data models across Paid / Owned / Earned Ensure data quality, consistency, and scalability across all markets and platforms
Partner with Tech and Data Governance teams to build a robust, future‑proof ecosystem 4.



Data Products & Scalable Activation Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
Define roadmap, use cases, and prioritisation based on business value
Ensure delivery of self‑serve, high‑quality analytics assets
Drive adoption of data solutions across brands and markets 5. Insight Generation & Business Impact Transform complex analyses into clear, actionable business recommendations
Build strong narratives linking media performance, consumer behaviour, business outcomes
Act as a trusted partner for senior stakeholders on media investment decisions 6. Cross‑functional Leadership & Stakeholder Management Act as the key interface between Business, Media, Tech, Data, and external partners
Collaborate with: Integral & Local Marketing teams
Media agencies
Tools vendors
Data & Tech teams Align stakeholders around a shared measurement and data vision 7. Team Leadership & Capability Building Build and lead a high‑performing team of media data experts
Develop capabilities across: advanced analytics
data product mindset
business translation of insights Create a culture of excellence, ownership, and innovation We'd love to meet you if you have
Experience 12+ years in media analytics, data, or digital performance roles
Strong experience in advanced measurement (MMM, attribution, econometrics)
Proven track record managing complex, cross‑functional programs
Experience leading teams and building data capabilities at scale
Background in consumer goods, beauty, or luxury is a strong plus Technical & Functional Expertise Deep understanding of: Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)
Media tracking & data collection (GA4, tagging, etc.)
Cross‑channel measurement frameworks Strong analytical background (econometrics, statistics, modelling)
Experience with: SQL / data environments (Big Query)




Data visualisation tools (Tableau, Power BI, Looker)
Data products and data lifecycle (from ingestion to activation) Leadership & Soft Skills Strategic thinker with strong business knowledge
Ability to translate complex data into impact for business stakeholders
Excellent communication and influencing skills
High capability to manage multiple projects and stakeholders simultaneously
Strong collaboration mindset across business and tech teams Mindset Business‑driven and impact‑oriented
Data expert with strong pragmatism
Curious, forward‑looking, innovation‑driven
Hands‑on when necessary, but operating at strategic leadership level We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.
A few things you'll love about us An entrepreneurial, creative and welcoming work culture
A range of learning and development opportunities
An international company with plenty of opportunities to grow
A competitive compensation & benefits package Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture in which we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
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📌 Global Head Of Media Data (Barcelona)
🏢 Puig
📍 Barcelona