Career Opportunities: Senior AdTech Consultant (1803)

Requisition ID1803-Posted10/27/2026-Spain

Making Science is a general digital acceleration company powered by Artificial Intelligence, with over 800 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia.

As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Cloud for Marketing, Adtech, and Martech services through offices, delivery hubs, and centers of excellence that drive job creation and the availability of highly qualified technology talent globally.

The purpose of Making Science is to drive the digital acceleration and sustainable growth of its clients so that they are competitive in the new Artificial Intelligence paradigm. Acting as a comprehensive strategic partner that closes the gap between business strategy and AI-driven technological execution, the company is based on a Hybrid Intelligence model that augments human capabilities.

Its model is based on four proprietary business and innovation lines that stand out for their AI-native technological nature, with more than 400 engineers and data scientists:

The Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data, and technology.

RAISING, the Technology Division, which combines business expertise with data science to offer solutions based on AI applied to marketing, such as ad-machina,



the Agentic AI platform for integrated marketing.

AWAKE, an AI Venture Studio, was created to lead the Artificial Intelligence revolution that industrializes the creation of AI-native startups and innovative projects that respond to the new needs of the digital economy.

The Investment area, with Ventis and TMQ, is a business diversification line and implementation of the capabilities of all areas of Making Science.

The company participates in various ESG initiatives through the Making Science Foundation, with a firm commitment to obtaining a positive impact on society and the planet.

We are looking for an experienced Senior Adtech Consultant specializing in Google Campaign Manager 360 (CM360). Reporting directly to the Lead Adtech Consultant, you will play a key role in designing, executing, and supporting ad serving solutions tailored to our clients' business goals.
In this role, you will lead the end-to-end campaign trafficking workflow, establish robust tracking/reporting structures, and advise top clients on leveraging the Google Marketing Platform (GMP) ecosystem to maximize campaign performance and ROI.

What we’d like you to do

- End-to-End Campaign Trafficking: Manage the complete setup, QA, execution, and troubleshooting of digital ad campaigns within Campaign Manager 360 (placings, standard/rich media tags, tracking pixels, 1x1s,



impression/click trackers).
- Advanced Reporting & Analytics: Design custom measurement frameworks, configure CM360 reporting (Standard, Floodlight, Attribution, Path to Conversion), and build automated interactive dashboards using Looker Studio (formerly DataStudio).
- Technical Support & Troubleshooting: Serve as the subject matter expert (SME) for all CM360 issues—diagnosing tag implementation errors, attribution discrepancies, Floodlight tag triggers, and site-serving problems.
- Audience & GMP Integration: Create and manage audience segments within CM360/GMP, facilitating cross-platform activation (DV360, SA360, GA4).
- Dynamic Creative Optimization (DCO): Collaborate on Dynamic Creative projects using Google Studio and CM360 dynamic decisioning.
- Strategic Client Advisory: Consult clients on ad serving best practices, taxonomy/naming conventions, attribution modeling, and data privacy/cookieless readiness.

What we’d like you to bring

- Education: Bachelor’s degree in Marketing, Advertising, Business, Computer Science, or a related field.
- Language Proficiency: Native Spanish and fluent English.
- Experience: 3+ years of hands‑on experience in Digital Marketing, Adtech consulting, or Media Operations, with heavy focus on Google Campaign Manager 360 (CM360).
- Technical Mastery:

- Deep technical mastery of CM360 trafficking, Floodlight tag configuration, and reporting modules.
- Hands‑on experience with Google Studio (DCO) and Looker Studio.
- Solid understanding of the wider Google Marketing Platform ecosystem (DV360, SA360, GA4).
- Familiarity with web tracking technology, HTML/JavaScript t

📌 Senior AdTech Consultant (Madrid)
🏢 Making Science Group
📍 Madrid