Head of Product Marketing (Madrid)

Head of Product Marketing (Madrid)

30 oct
|
JP04 Richemont Japan
|
Madrid

30 oct

JP04 Richemont Japan

Madrid

At Van Cleef & Arpels you will be surrounded by passionate experts and will contribute to many new projects which allows our Maison to regularly reinvent itself. At Van Cleef & Arpels, we are proud to hire talents from many different backgrounds and experiences. Iberia Marketing Product Manager is part of Iberia MarCom team and reports directly to the Iberia MarCom Manager. He/she works in close collaboration with Iberia Retail (Office & boutiques), Communication teams to successfully execute business development initiatives for his/her perimeter. Marketing Strategy
- Work closely with the Communication and Retail Teams on strategic priorities and tactical initiatives in accordance with the local product roadmap and target mixes.
- Nurture the Marketing strategy with ideas, based on local business knowledge, market intelligence and client insights
- Benchmark local competitors: collect, analyze & share competition landscape & activity, advise pro-active actions & positioning Sales Budget & LE
- Propose local budgets & LEs from a product perspective
- Monthly performance monitoring / reporting
- Provide comprehensive analysis of local sales and define action plans with Retail teams
- Participate in monthly gatherings with local and regional counterparts: Marketing, Retail MarCom, Supply meeting




- Monitor the level of stock on a weekly basis to ensure a permanent qualitative and quantitative representativeness of all collections
- Animate the product category by proactively developing tools and trainings to support retail performance
- Local / International activations
- Challenge and provide qualitative feedback on local sales forecasts (target turnover per boutique & product line) on best-sellers, elevate alerts / risks (ex: shortage)
- Define and roll-out appropriate action plan & support boutiques in boosting sales (selling tools, challenges, boutique animations...)
- Escalate changes on pricing legislation (ex: custom taxes, VAT…) in collab. Filter boutiques HJ special orders requests & elevate them to Region, liaise with Regional team on the development of the special order & with the boutique on the progress, timing, price…, Collaborates with other team members to enhance work processes, tools and governance, in line with the Maison’s short
- and long-term targets.
- Ensures that his/her work is realized on time and at expected quality
- Languages: fluent Spanish & English By joining Van Cleef & Arpels you will be part of a Maison where employee career development is at the heart of our ambition. Upon your arrival, you will be immersed in our enchanting world with trainings on our history, know-how and creations. #

📌 Head of Product Marketing (Madrid)
🏢 JP04 Richemont Japan
📍 Madrid

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