Описание:Preply provides online learning experiences that connect learners with tutors. Its platform supports personalized learning journeys across more than 30 markets, with tutors teaching over 90 languages to learners in 180 countries.Задачи:Own and expand the Marketing Mix Model from its current US model to a integral hierarchical setup, and turn it into an automated platform for budget allocationTranslate model outputs into budget decisions and channel strategy in partnership with performance marketing and FinanceSet the testing roadmap for the model, and design and run incrementality tests, including geo experiments and other causal inference methodsDesign a unified measurement framework connecting MMM, attribution, and incrementalityExtend causal inference methods beyond marketing for Finance and Product impact measurementWork with Data Engineering to build scalable pipelines and evolve the ETL as the modeling stack growsТребования:Hands-on Marketing Mix Model experience, including testing multiple approaches to develop a robust,



defensible modelStrong grounding in Bayesian statistics applied to MMM and causal inferenceBuilt or owned at least one marketing mix model, geo-experimentation program, or other causal measurement system that steered real budgetExperience turning measurement outputs into actionable language for marketing and FinanceExperience designing and evaluating incrementality tests and A/B experimentsStrong Python and SQL skillsAdvanced written and verbal EnglishБудет плюсом: a PhD in mathematics, economics, statistics, or a similar field, or equivalent applied experience; causal inference techniques such as geo-lift testing, causal impact, synthetic control, or difference in differences; PyMC, Stan, Meridian, Robyn, or similar tools; experience in marketplaces or digital businesses, ideally in performance marketingУсловия:Monthly allowance for lessonsLearning & Development budget and time off for self-developmentCompetitive financial package with equity, leave allowance, and health insuranceRelocation package to join the Barcelona HubFree mental health support platformsAccess to Gympass-partnered wellness and gym centers throughout Spain

📌 Data Scientist (Barcelona)
🏢 Preply
📍 Barcelona