Senior Retail Marketing StrategistDescription -TheConsumer & Small Business Print Global Marketing organizationis looking for aSenior Marketing Strategistto define global retail and packaging strategy across the print portfolio spanning hardware, supplies, and services. This role defines how HP brand shows up at the moment of truth across retail and digital environments, ensuring clarity, differentiation, and conversion. The role combines consumer goods rigor with deep understanding of shopper behavior, driving consistency across markets while enabling localized execution. The ideal candidate will operate as a strategic connector across functions and teams to translate customer and shopper understanding into global principles, creative briefs, packaging systems and retail experience guidance that can be executed consistently while allowing for local market nuance.JOB SUMMARYThis role defines how HP brand shows up at the moment of truth across retail and digital environments, ensuring clarity, differentiation, and conversion. The role combines consumer goods rigor with deep understanding of shopper behavior, driving consistency across markets while enabling localized execution. The ideal candidate will operate as a strategic connector across functions and teams to translate customer and shopper understanding into global principles, creative briefs, packaging systems and retail experience guidance that can be executed consistently while allowing for local market nuance.KEY RESPONSIBILITIESGlobal Portfolio Packaging StrategyDefine global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation, on-shelf visibility and customer communication.Translate product value propositions and portfolio strategy into clear, intuitive, and compelling packaging frameworks, messaging hierarchies, and claims guidance.Establish standards for communicating services, subscriptions, and innovation such as HP app and AI-enabled features through packaging.Retail and Shopper Experience StrategyTranslate shopper journey insights into actionable packaging,



retail and etail strategy frameworks for consumers and SMB buyers.Define strategy and develop playbooks to guide POS, content standards, retail storytelling, comparison tools, and conversion experiences; partnering with worldwide creative strategy and market teams to translate strategy into execution.Optimize shopper decision journeys across key purchase moments, improving clarity, comparison, premium perception and conversion.Integral Enablement & Market Activation GuidanceCreate strategic briefs, playbooks, and guidance that enable consistent execution without limiting necessary local flexibility.Establish feedback loops with markets to understand execution barriers, shopper response, and opportunities to improve future frameworks.Performance & InsightsPartner with Insights to define and execute research that informs packaging, retail and shopper experience strategy, including concept testing, packaging comprehension, shelf navigation, claims hierarchy and shopper journey work.Leverage retail data, sell-out insights, and testing to continuously improve conversionQUALIFICATIONS AND EXPERIENCE-12+ years marketing experience, with focus on retail, packaging, or shopper marketingStrong background in consumer goods and retail executionStrong experience translating product and portfolio strategy into customer-facing communication frameworksDeep understanding of shopper behavior across physical retail, eTail, and unassisted purchase journeysProven ability to develop strategic briefs, frameworks, playbooks, standards across global organizationsStrong collaboration and influence skills in global organizationsAbility to operate in ambiguity, define white spaces and turn complex portfolio challenges into simple,



actionable strategiesThe pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits: HP offers a comprehensive benefits package for this position, including:Health insuranceDental insuranceVision insuranceLong term/short term disability insuranceEmployee assistance programFlexible spending accountLife insuranceGenerous time off policies, including; 4-12 weeks fully paid parental leave based on tenure11 paid holidaysAdditional flexible paid vacation and sick leave (US benefits overview[https://hpbenefits.Ce.Alight.Com/]) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.Equal Opportunity Employer (EEO)HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s [EEO Policy](https://www.Google.Com/search?q=HP%E2%80%99s%09EEO+Policy) or read about your rights as an applicant under the law here: “[ "Know Your Rights: Workplace Discrimination is Illegal "](https://www.Google.Com/search?q=%22Know+Your+Rights%3A+Workplace+Discrimination+is+Illegal%22)”Job -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -Relocation -#J-18808-Ljbffr

📌 Senior Retail Marketing Strategist (Madrid)
🏢 HP España
📍 Madrid