Lindt & Sprüngli Portrait

Have you heard about our Global Travel Retail division ?

Through a vast network of 200+ European Airports , we enchant the passenger's journey with Chocolate.

Our team is now recruiting a Travel Retail Commercial & Activation Manager
- Europe for Spain, Italy Portugal and UK as part of Travel Retail Europe team , based in our Barcelona office and starting date would be as soon as possible.

The mission within our dynamic business unit will be to grow our market share in this fantastic channel. Interested?

If you have a growth mindset, are business-driven, and bring a positive and resilient spirit, we'd love to hear from you We are looking for someone have previous experience in field / sales /trade marketing please reach out English and Spanish are required; German is a plus but not mandatory

Drive Lindt Integral Travel Retail growth as part of Sales and Marketing teams by increasing and supporting sales in implementing the permanent and promotional POS execution for the dedicated perimeter of responsibility. The role involves the implementation of all the in-store related activities (activations, pos executions, brand ambassadors) with the aim to build a close relationship with local shop managers.

Key responsibilities

- Full responsibility in organizing and executing promotional activitiesFull coordination and responsibility of brand activations in collaboration with Trade Marketing, Brand Marketing and Sales Teams (incl. all administrative tasks, planning and reviews)Adaption of existing guidelines and brand identities to customized spaceStakeholder management (internal and external) incl. briefing and coordination of agenciesCoordination of data and print materialForcasting of all promotional materials (e.g. MC uniforms, aprons, tasting material)Tracking of promotional executions
- Drive permanent visibility projects and its implementationLooking for new space and in store opportunities to increase Lindt visibilityStakeholder management incl. briefing and coordination of contractors, customers and agenciesProofing of technical drawingsCoordination and briefing of all visual material needed ensuring communication hierarchyTracking and monitoring of implementationUpdating of best practice and active sharing with the organization
- Being a link between the shop managers, customers and Lindt and implementing all activities planned by Lindt.
Optimizing shelf layouts with regard to shelf impact, sales performance and assortment in accordance with financial conditionsAssortment and visual merchandising check, stock control and order recommendation to shop managers during visitsAssisting in developing a marketing and communication plan that supports the customers' revenue targets.
Using its best efforts to expand the ranges of the Products in accordance with financial conditions agreed with Lindt.
Designing and sharing planograms to shop managers and brand ambassadors, making sure that the VM company guidelines are respected and implemented in the stores
- Timely communication with staffing agency for scouting, recruiting and management of staffingStaff onboarding and trainingOn going contact with Brand Ambassadors, weekly follow up on merchandising, stocks, samplingAssuring the good relation between our BAs and the store staffDefinition of Incentive Staff plan for permanent brand ambassador and for activations. Implementation and Tracking of performance
- Regular alignment with the local Avolta shop floor team to ensure proper visibility and merchandising in line with brand guidelinesMonitor pricing, promotions, and competitor activities to recommend corrective actions and commercial opportunitiesReview and coordinate stock management with Avolta stock manager for all POSResponsible for achieving budgeted sales targets by proactively driving and motivating the teamIdentify growth opportunities through assortment optimization, distribution expansion, and visibility improvementsTracking and Monthly monitoring of costs and invoices, Follow-up on spent versus budgetMonthly monitoring of market developments including competitors, new products, pricing, new campaigns, activationsMonthly Sell-out analysis by POS and at SKU level to analyze performance and take corrective actions to optimize merchandising and drive resultsRegular updates on competitors and their performance
- Close collaboration and building of effective working relationships within Marketing and with Sales to ensure a coordinated and seamless approach to drive excellence in execution

ADDITIONAL INFORMATION

You will be a Key contributor within the Europe Sales team, supporting the strategic partners

📌 Travel Retail Commercial (Barcelona)
🏢 Ghirardelli Chocolate
📍 Barcelona