Performance Marketing Executive Paid Media Campaign Management Build, launch and optimise paid social campaigns, primarily across Meta Ads. Manage campaigns on TikTok Ads, Google Ads and Reddit Ads where relevant. Execute campaigns across key sales moments: Early Bird sales On-sales Line-up announcements Headliner announcements Price increases Last tickets and urgency campaigns Monitor performance daily and optimise campaigns to maximise results. Budget Management Planning Develop weekly media plans with the Performance Marketing Lead. Allocate budgets across prospecting and retargeting activities. Monitor spend, pacing and efficiency against targets. Track and optimise key metrics including

CAC

, CPM, CTR and CPL. Performance Analysis Optimisation Analyse audience, creative, placement and conversion performance. Design and execute A/B tests to improve campaign effectiveness. Share insights and recommendations with marketing and creative teams. Leverage AI tools for reporting, analysis and idea generation. Tracking Measurement Oversee and validate tracking setup across: Meta Pixel Conversions API Google Analytics 4 UTM structures Ensure data accuracy between advertising platforms, analytics and ticketing systems. Reporting Prepare weekly performance reports including: Spend Revenue Orders CAC

ROAS

Recommendations and next steps Maintain reporting dashboards and trackers. CRM Collaboration Apply CRM audience exclusions and suppression lists where needed. Coordinate with CRM teams to maximise campaign effectiveness and customer journeys. Tools Platforms Paid Media Meta Ads Manager TikTok Ads Manager Google Ads Reddit Ads Analytics Reporting Google Analytics 4 Google Tag Manager Supermetrics Looker Studio Power BI Excel / Google Sheets Automation Collaboration Smartly Braze ClickUp ChatGPT, Claude and other AI tools 2+ years of hands-on experience managing Meta Ads campaigns Fluent in English Requirements Essential 2+ years of hands-on experience managing Meta Ads campaigns. 2-3 years of experience in Performance Marketing. Fluent Spanish and English. Strong analytical skills and experience working with Ads Manager, GA4 and Excel. Strong understanding of CAC, ROAS, conversion metrics and revenue attribution. Desirable Experience with TikTok Ads, Google Ads and/or Reddit Ads. Knowledge of Supermetrics, Looker Studio or Smartly. Interest in music, festivals and live entertainment. Personal Profile Hands-on and execution-focused. Self-sufficient and proactive. Analytical and data-driven. Curious and willing to challenge assumptions. Adaptable in a fast-changing environment. Eager to learn and develop professionally. Success Metrics Drive ticket sales while maintaining CAC targets. Improve CAC and ROAS over time. Deliver campaigns accurately and on schedule. Ensure reliable, actionable and insightful reporting. A fast-growing international entertainment group, offering the dynamism of a scale-up combined with the resources of a general market leader in festivals, music and live experience. We are looking for a Performance Marketing Executive to support the planning, execution and optimisation of paid media campaigns across the Iberian market. This role will play a key part in driving ticket sales for festivals and live events through data-driven digital marketing initiatives. 23 days of holidays, Fridays working till 15.00 and 1 day working from home (on Friday).

Location:
Madrid. Meta Ads, TikTok Ads, Google Ads, Reddit Ads, Meta Pixel, Conversions API,

📌 Performance Marketing Executive, hibrido (España)
🏢 Michael Page
📍 España