Paid Media Campaign Management

- Build, launch and optimise paid social campaigns, primarily across Meta Ads.
- Manage campaigns on TikTok Ads, Google Ads and Reddit Ads where relevant.
- Execute campaigns across key sales moments:

- Early Bird sales
- On-sales
- Line-up announcements
- Headliner announcements
- Price increases
- Last tickets and urgency campaigns
- Monitor performance daily and optimise campaigns to maximise results.

Budget Management & Planning
- Develop weekly media plans with the Performance Marketing Lead.
- Allocate budgets across prospecting and retargeting activities.
- Monitor spend, pacing and efficiency against targets.
- Track and optimise key metrics including CAC, CPM, CTR and CPL.

Performance Analysis & Optimisation
- Analyse audience, creative, placement and conversion performance.
- Design and execute A/B tests to improve campaign effectiveness.
- Share insights and recommendations with marketing and creative teams.
- Leverage AI tools for reporting, analysis and idea generation.

Tracking & Measurement
- Oversee and validate tracking setup across:

- Meta Pixel
- Conversions API
- Google Analytics 4
- UTM structures
- Ensure data accuracy between advertising platforms, analytics and ticketing systems.

Reporting

- Prepare weekly performance reports including:

- Spend
- Revenue
- Orders
- CAC
- ROAS
- Recommendations and next steps
- Maintain reporting dashboards and trackers.

CRM Collaboration
- Apply CRM audience exclusions and suppression lists where needed.
- Coordinate with CRM teams to maximise campaign effectiveness and customer journeys.

Tools & PlatformsPaid Media
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads
- Reddit Ads

Analytics & Reporting
- Google Analytics 4
- Google Tag Manager
- Supermetrics
- Looker Studio
- Power BI
- Excel / Google Sheets

Automation & Collaboration
- Smartly
- Braze
- ClickUp
- ChatGPT, Claude and other AI tools

2+ years of hands-on experience managing Meta Ads campaignsFluent in English

RequirementsEssential

- 2+ years of hands-on experience managing Meta Ads campaigns.
- 2-3 years of experience in Performance Marketing.
- Fluent Spanish and English.
- Strong analytical skills and experience working with Ads Manager, GA4 and Excel.
- Strong understanding of CAC, ROAS, conversion metrics and revenue attribution.

Desirable

- Experience with TikTok Ads, Google Ads and/or Reddit Ads.
- Knowledge of Supermetrics, Looker Studio or Smartly.
- Interest in music, festivals and live entertainment.

Personal Profile

- Hands-on and execution-focused.
- Self-sufficient and proactive.
- Analytical and data-driven.
- Curious and willing to challenge assumptions.
- Adaptable in a fast-changing environment.
- Eager to learn and develop professionally.

Success Metrics

- Drive ticket sales while maintaining CAC targets.
- Improve CAC and ROAS over time.
- Deliver campaigns accurately and on schedule.
- Ensure reliable, actionable and insightful reporting.

A fast-growing international entertainment group, offering the dynamism of a scale-up combined with the resources of a general market leader in festivals, music and live experience.We are looking for a Performance Marketing Executive to support the planning, execution and optimisation of paid media campaigns across the Iberian market. This role will play a key part in driving ticket sales for festivals and live events through data-driven digital marketing initiatives.

- 23 days of holidays, Fridays working till 15.00 and 1 day working from home ( on Friday).
- Location: Madrid.

📌 Performance Marketing Executive - Entertainment company (Madrid)
🏢 Michael Page
📍 Madrid