Your OpportunityANYbotics is a fast-growing tech company dedicated to shaping the future of mobile robotics across multiple industries. Join our highly talented and motivated team of more than 200+ people and work on cutting-edge robot technology.
Our marketing team is in build-mode. With a new senior product marketer laying the foundation on positioning, launches, and enablement, and a content lead driving brand and thought leadership, we're now hiring our engine: an experienced Growth Marketer who can connect it all into a repeatable pipeline machine.
You'll build and run our growth marketing function end-to-end, with a focus on:Account-driven go-to-market (ABM/ABX)Lifecycle nurture across long, multi-stakeholder buying cyclesEvent-to-pipeline orchestration (trade shows, roadshows, webinars)Full-funnel analytics and reportingPartner and ecosystem campaigns that expand reach and accelerate adoptionYou'll partner closely with sales on high-ACV enterprise deals in asset-heavy industries (energy, chemicals, utilities, mining) and ensure that marketing's campaigns, events, and content consistently turn into qualified opportunities.
Your Contributions & ResponsibilitiesStrategy & Leadership:Growth Marketing Strategy: Set channel strategy and plan campaigns to meet pipeline and revenue goalsChannel Ownership: Be proficient in at least 2 areas of growth marketing with working knowledge across all. ABM/ABX, Email & Lifecycle Marketing, Ops & Analytics, Event & Ecosystem Campaigns, Content Distribution, Paid MediaOwn the Martech Stack: Manage and optimize HubSpot, AI outreach and intent data software, and future tools. Start as a team of one, supported by contractors/agencies. Over time, hire and manage additional growth marketers as we scaleCross-functional Leadership:



Collaborate on growth strategy across the company, align with sales on account priorities, partner with product marketing on launches, and amplify content across channelsGrowth Marketing Planning & Execution:Account-Driven GTM (ABM/ABX): Use modern tools & AI to source data and create account tiers, run personalized and signals-based campaigns to reach our core audiences, and improve overall efficiencyMarketing Analytics: Define KPIs and build full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the executive teamEvents & Ecosystem Campaigns: Orchestrate campaigns around trade shows, road shows, webinars, and partner events. Connect activities before, during, and after to pipeline outcomesLifecycle Marketing: Ensure webinars, case studies, and thought leadership are distributed across email, social, and ABM plays to reach target accountsWebsite & Digital: Optimize website as a credibility and conversion layerPaid Media: Develop account-focused paid strategies (SEM, LinkedIn, retargeting) to amplify awareness and engagement with key accountsMarketing Ops: Own the marketing tech stack, add AI tools and make improvements as needed. Hubspot and ApolloMarketing to Sales Handoff: Define, operationalize, and continuously improve the marketing-to-sales handoff,



ensuring account-based campaigns translate into opportunities with clear ownership and feedback loops with account executivesExperience Needed:5+ years of marketing experience in B2B growth rolesGrowth stage startup experience (Series A-C): you've built campaigns and systems from the ground up for startups and scaleupsIndustry experience and/or passion for our mission: If you have experience in the deep tech sector or general heavy industries that is a plusHigh ACV / Enterprise account-driven GTM

experience:
you understand complex, long-cycle deals and how to market to both engineers and executivesABM/ABX expertise: proven success building account lists, running multi-channel plays with sales, and leveraging buying signalsOps & Analytics strength: strong in HubSpot and related tools, attribution, dashboards, and data-driven reportingProficiency in full-stack of modern marketing tools and AI: You know what tools to use and how to use them, or you can figure it out quicklyEvent & Ecosystem campaigns: track record of turning trade shows, roadshows, webinars and partner events into measurable pipelineHands-on execution mindset: able to operate as a one-person growth team initially, while scaling with agencies/contractors and eventually hiringAudience-first approach: you are used to design campaigns around the needs and decision cycles of buying committees, and not around channelsHigh quality bar. You've developed growth marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same timeStrategic and scrappy: As a company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You'll be hands on building and executing in tools, but you'll also need to set goals and budgets, p

📌 Growth Marketing Manager (Barcelona)
🏢 Talantir
📍 Barcelona