WHY TCL? Our company Founded in 1981, TCL Electronics (HKSE 01070) is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked Number 2 TV brand worldwide.
• TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing its LED TVs from A to Z
• TCL is one of the fastest growing High-Tech Brands in the World
• Starting 2020, TCL Electronics Europe is expanding into new categories, like Air Conditioning, Major Domestic Appliances and IOT products. Our strengths
• High development ambitions
• International outreach
• Vertical integration
• Worldwide brand with Spanish HQ based in Barcelona and offices in Madrid The role The Brand & Commercial Marketing Specialist will support the planning, coordination and execution of brand marketing campaigns across Mobile and Consumer Electronics categories in Spain. Reporting to the Marketing Manager, this role will contribute to increasing TCL’s brand awareness, supporting campaign execution, coordinating agencies and suppliers, tracking assigned marketing investments, and supporting selected co-marketing initiatives with customers and partners. The idóneo candidate will be hands-on, organized, creative and data-driven, with experience in brand campaigns, marketing coordination, agency management and customer or partner marketing activities. Key accountabilities 1. Brand & Campaign Execution
• Support the execution of Iberia brand marketing campaigns across Mobile and Consumer Electronics categories, in line with the priorities defined by the Marketing Manager Iberia.
• Coordinate local brand campaigns, product launches, seasonal activations, events and visibility initiatives.
• Execute and maintain the annual marketing content calendar,



integrating product launches, campaigns, seasonal activations, events and social media activities, while tracking KPIs, analyzing results and delivering actionable insights to improve future marketing performance.
• Manage TCL Iberia's social media presence across key platforms, including Instagram, TikTok and other relevant channels, ensuring consistent brand positioning and engagement.
• Coordinate the creation, adaptation and review of content for TCL-owned channels, corporate websites and retailer platforms, ensuring accuracy, relevance and alignment with brand guidelines.
• Adapt and manage marketing assets, campaign materials and communication tools, ensuring consistency with TCL brand guidelines and European marketing direction.
• Help ensure that marketing activities contribute to brand awareness, product visibility and business priorities across categories. 2. Agency, Supplier & Internal Coordination
• Coordinate agencies, suppliers and external partners to ensure timely and high-quality execution of marketing activities.
• Work closely with internal teams, including Sales, Product Line Managers, Retail, PR/Digital, Mobile and European Marketing teams, collect inputs, align timelines and support campaign delivery.
• Support selected co-marketing initiatives with customers, retailers and partners, in coordination with the dedicated co-marketing owner and commercial teams.




• Follow up on campaign materials, approvals, delivery timelines and execution status with internal and external stakeholders. 3. Budget Tracking & Performance Support
• Track assigned marketing budgets, purchase orders, invoices and campaign spending, ensuring accurate follow-up and visibility for the Marketing Manager Iberia.
• Monitor campaign performance, brand visibility, competitor activity and market trends.
• Prepare post-campaign reports, performance summaries and recommendations to support future marketing decisions.
• Help identify opportunities to improve campaign execution, marketing efficiency and return on investment. Requirements
• Minimum 5 years of experience in brand marketing, campaign marketing, marketing coordination, partner marketing or related marketing roles.
• Experience in mobile, consumer electronics, technology, retail, FMCG or a similar fast-paced industry would be highly valued.
• Experience in coordinating marketing campaigns, agencies, suppliers and campaign assets.
• Previous exposure to co-marketing, customer marketing or partner marketing initiatives with retailers, distributors, operators, marketplaces or commercial partners.
• Good understanding of brand awareness, campaign execution, marketing investment tracking and performance reporting.
• Data-driven mindset, with the ability to analyze campaign results, market activity and budget information.
• Strong project management and organizational skills, with attention to detail and ability to coordinate multiple stakeholders.
• Excellent communication and interpersonal skills. Proactive with a strong business mindset.
• Fluent in Spanish and English.

📌 Brand & Commercial Marketing Specialist (Madrid)
🏢 TCL Electronics Europe
📍 Madrid