Team: Growth & Experiments Reports to: Head of Growth & Experiments Language: English & Spanish We're looking for a CRM Lead to turn CRM into a true growth engine for Magnific
- not just a communication channel. About Magnific Magnific is a global leader in visual content and AI-powered creativity. Our mission is to democratize design and unlock creative potential at scale. With over 1 million monthly subscribers worldwide, we help individuals and enterprises create, scale and innovate with AI
- and we're at the center of a creative industry being reshaped in real time. The role This is a hands-on individual contributor role with end-to-end ownership of CRM: strategy, roadmap, execution and results. You'll build lifecycle programs that move the metrics that matter
- activation, conversion, retention and expansion
- and use CRM as a continuous experimentation surface for hypotheses, tests, learning and iteration.
* Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement.
* Design and run lifecycle programs across onboarding, activation, conversion, retention and win-back.
* Set clear success metrics tied to user value, revenue and growth
- moving beyond opens and clicks.
* Build actionable audience segments using behavioral, product and customer data.
* Run a rigorous experimentation program across messaging, journeys and channels, including A/B tests and holdouts.
* Use AI throughout the workflow
- copy, creative, segmentation, analysis and automation
- to increase speed,



quality and personalization without adding unnecessary complexity.
* Turn campaign and lifecycle performance into business insights and share learnings across the Growth team.
* Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging.
* Evolve our CRM stack, data flows and operating processes in collaboration with technical teams. What we're looking for
* 3+ years of hands-on experience in CRM, lifecycle or retention marketing, ideally in a product-led or subscription business.
* A growth mindset: you see CRM as a driver of revenue and user value, and measure your work by its impact on business metrics.
* Strong analytical skills and confidence using SQL for segmentation and self-serve analysis.
* Experience designing automated lifecycle journeys and running structured experiments.
* Practical knowledge of email production, including HTML and deliverability fundamentals.
* Fluency with AI tools for content generation, analysis and automation, plus a builder mindset for integrating AI into CRM workflows.
* High ownership, autonomy and comfort working through ambiguity in a fast-moving environment.




* Full professional proficiency in English. Nice to have
* Experience in a high-growth consumer or SaaS environment.
* Hands-on knowledge of Salesforce Marketing Cloud, including AMPScript.
* Experience with product analytics tools and event-based data.
* Professional proficiency in Spanish. Why join Magnific?
* Own a business-critical function with direct visibility into its impact on growth.
* Help shape how a global AI product engages and retains more than one million monthly subscribers.
* Work with an ambitious international team of creatives, designers, technologists and AI researchers.
* Build in a fast-moving environment where experimentation, initiative and strong execution matter.
* Remote or hybrid work model and real flexibility.
* Private health insurance
* 23 days of vacation + December 24th and 31st off
* Day off on your birthday
* Versátil hours and work environment
* Ongoing learning and development opportunities.
* In-house English and Spanish lessons.
* Fully stocked office canteen with soft drinks, natural juices, snacks, fruit, and more.
* Free lunch at the office.
* Subsidy for mental health and psychological support. If you want to build an AI-first CRM function with real ownership and measurable impact, we'd love to meet you. Be Magnific. Magnific is committed to building a diverse and inclusive team. We welcome applications from people of all backgrounds and evaluate every candidate based on their skills, experience and potential.

📌 Retail Innovation Lead (Comunidad de Madrid)
🏢 Magnific
📍 Comunidad de Madrid